Levinson, MIRM, CAPS, CSP
Have Facebook, Twitter and blogging become second nature? If you are asking yourself "what's next" then this seminar is for you. This seminar will give you 13 dynamic examples of successful social media campaigns from around the country. Learn how to create content that produces raving fans and drives traffic to your website and your communities. Tools covered include Pinterest, Google+, FourSquare, mobile sites, landing pages and more. Learn how to embrace these tools to capture more leads and sales. This information packed seminar will provide practical ideas to help you stay on top (or reach the top) in your market and take your company's social networking and online marketing to the next level.
Improve your knowledge and ability to leverage the newest in social media, mobile sites and innovative online strategies.
Be exposed to some of the most ground-breaking social media campaigns across the country and learn how you can stay on the top of your online game.
Gain a useful understanding of the newest avenues in social media and how to incorporate them into your current online marketing strategies.
Learn essential strategies for capturing leads from social sites and how to improve your sales from this essential market.
How to Attend:
Attendees must have a full registration or a one- or two-day education registration for the day of the session. Seating for Building Knowledge sessions will be on a first come, first served basis.
The Providence Group of Georgia LLC
Kelly Kenton Fink, MIRM, CAPS, is the Vice President of Marketing and Online Sales for The Providence Group based in Suwanee, Georgia. Prior to joining The Providence Group, she was the Regional Marketing and Internet Director for Bowen Family Homes and Broker for Bowen Family Realty based in Duluth, Georgia. During her 8 years with Bowen Family Homes she created and managed their Online Sales Division (My Home Concierge Services) which consistently produces 30-35% of net sales for Bowen Family Homes. Mrs. Fink has been honored as Marketing Director of the Year by The Greater Atlanta HBA in 2010, 2007 and 2004. In January 2009, Kelly was named the National Marketing Director of the Year by the National Sales & Marketing Council. She has been on the Atlanta SMC Board of Directors since 2008 and was elected to the Executive Board of the Atlanta SMC in 2011. She will act as the Vice Chair in 2013 and Chair in 2014.
The Bokka Group
VP/Director of Client Services at the Bokka Group, an Online Marketing Management company based in Denver, CO. The Bokka Group manages digital communications strategies for top builders across the US, Canada and Australia. They help their clients maximize conversion potential and increase sales from online marketing efforts.
Paula has spent her career developing strategic marketing plans, interactive communications and managing global brand initiatives across various industries, including oil & gas, banking & finance, manufacturing, hospitality, medical and insurance. Over the past decade, Paula has been dedicated to the enhancement of the real estate industry. Her expertise and real world experience provides clients with innovative ideas, strategic recommendations and real life solutions that establish trust, grow brands, boost conversions and increase sales.
Paula earned her first NAHB designation in 2011 - Masters in Residential Marketing (MIRM) and has gone on to complete a total of 5 designations in the last 2 years - MIRM, CMP, CGA, CAPS, CSP.
Paula is actively involved in Professional Women in Building and sits on the national Communications Committee. She also holds a position on the Colorado Association of Home Builders board and is the 2012-2013 Marketing Chair for HomeAid Colorado.
Levinson, MIRM, CAPS, CSP, Company: