Mobile Marketing: How to Attract Buyers Using Smart Technology

Wednesday, January 23 | 8:30 - 10:00 AM

Location: South 220

Format: Building Knowledge Session ? Level of Content: Intermediate ?

Appropriate for: Multifamily Builders & Developers, Single Family - Production , Sales & Marketing Professionals

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Mitch Levinson, CAPS, CGP, CSP, MIRM, MBA, mRELEVANCE LLC, Arlington Heights, IL | Kevin Oakley, Heartland Homes, Venetia, PA

What It’s About:

Mobile marketing is growing exponentially. We are in an age that demands instant access to information - no matter where we are. 50 percent of homebuyers own smartphones and are using them to find more information about the homes you have for sale; however, if they cannot view your website on their mobile devices, they will quickly dismiss your company and move on. Integrating the right technology into the sales and marketing process is critical in today's home buying environment. Customers want and expect instant access, and if the information isn't mobile ready, you are turning off potential buyers and ultimately losing sales.

What You'll Learn:

  • Recognize how to effectively use mobile devices in your marketing program.
  • Gain underststanding of how to set up your marketing to be user friendly on a mobile device.
  • Communicate more effectively to increase qualified traffic to your sales center with mobile technology.
  • Incorporate technology into the sales process for higher conversion ratios.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.