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Education Session Details

Mobile Marketing: How to Attract Buyers Using Smart Technology

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Wednesday, January 23 | 8:30 - 10:00 AM

Location: - South 220

Level of Content: Intermediate help

Advanced (attendees should have extensive prior knowledge of the subject matter)

Intermediate (attendees should have fundamental prior knowledge of the subject)

Novice (attendees need little or no prior knowledge of the subject matter)

Appropriate for: Multifamily Builders & Developers, Single Family - Production , Sales & Marketing Professionals

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Mitch Levinson, CAPS, CGP, CSP, MIRM, MBA, Broker, mRELEVANCE LLC, Arlington Heights, IL | Kevin Oakley, Heartland Homes, Venetia, PA

Mobile marketing is growing exponentially. We are in an age that demands instant access to information - no matter where we are. 50 percent of homebuyers own smartphones and are using them to find more information about the homes you have for sale; however, if they cannot view your website on their mobile devices, they will quickly dismiss your company and move on. Integrating the right technology into the sales and marketing process is critical in today's home buying environment. Customers want and expect instant access, and if the information isn't mobile ready, you are turning off potential buyers and ultimately losing sales.

Learning Outcomes:

  • Recognize how to effectively use mobile devices in your marketing program.
  • Gain underststanding of how to set up your marketing to be user friendly on a mobile device.
  • Communicate more effectively to increase qualified traffic to your sales center with mobile technology.
  • Incorporate technology into the sales process for higher conversion ratios.

How to Attend:

Attendees must have a full registration or a one-day education registration for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Handout(s):

Tags: Multifamily Builders & Developers, Sales & Marketing Professionals, Sales, Marketing & Customer Focus, Single Family - Production

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