Mobile marketing is growing exponentially. We are in an age that demands instant access to information - no matter where we are. 50 percent of homebuyers own smartphones and are using them to find more information about the homes you have for sale; however, if they cannot view your website on their mobile devices, they will quickly dismiss your company and move on. Integrating the right technology into the sales and marketing process is critical in today's home buying environment. Customers want and expect instant access, and if the information isn't mobile ready, you are turning off potential buyers and ultimately losing sales.
Recognize how to effectively use mobile devices in your marketing program.
Gain underststanding of how to set up your marketing to be user friendly on a mobile device.
Communicate more effectively to increase qualified traffic to your sales center with mobile technology.
Incorporate technology into the sales process for higher conversion ratios.
How to Attend:
Attendees must have a full registration or a one- or two-day education registration for the day of the session. Seating for Building Knowledge sessions will be on a first come, first served basis.
Mitch Levinson, MIRM, CSP, CGP, CAPS, MBA, Broker is the author of "Internet Marketing: The Key to New Home Sales" published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. Mitch is managing partner of mRELEVANCE, LLC, an Internet Marketing, Social Media and Public Relations firm with offices in Chicago and Atlanta. A Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, he brings a unique perspective and experience to the field of real estate communications. Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet and technology. He has spoken at a number of tradeshows including the International Builders Show, speaks frequently to Sales and Marketing Councils and teaches Internet marketing seminars at home builders associations.
Kevin Oakley is a branding and marketing expert with over eight years in the new home industry, and the author of "Presale Without Fail: The Secret to Launching New Communities & Phases with Maximum Results." He is the Director of Marketing & Sales Training at Heartland Homes. He believes results matter, brands are not dead, and that it's not easy - but it is simple.