Sales, Marketing & Customer Focus

The only thing more important than building quality homes is building a base of satisfied customers. Learn proven solutions for increasing customer loyalty and referrals, including better ways to manage warranties and warranty service, punch lists, call-backs and Realtor®/broker programs. Learn about the latest trends in marketing and consumer behavior, sales management, training, branding and image advertising and generational and multicultural marketing.

“The International Builders’ Show is a great opportunity to network with other professionals and get the latest pulse on the market.  Excellent educational programs and the newest innovations in the building industry … what more could you ask for?”

John A. Palumbo, author of What’s Your Sales DNA? and Close and Grow Rich

Education for this track