FEB 8-10, 2022
ORLANDO, FL

2022 IBS Sponsorship & Advertising Opportunities: Exposure

Connections  Thought  Leadership Attendee Experience Networking

Year in and year out, IBS exhibitors tell us that they need more Exposure for their brand. But how do you stand out from the crowd at the industry’s largest show? Luckily, we have marketing opportunities available for companies big or small, and new or old.

Print Advertising

IBS Official Show Guide

IBS Official Show Guide

The IBS Official Show Guide is the source of information for IBS exhibits and educational sessions and is used by nearly all IBS attendees. Estimated circulation is 45,000.

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Three people looking at a map

Design & Construction Week Fold-Out Map

The DCW Fold-Out Map will provide attendees with a useful, easy to read detailed map of the Orange County Convention Center.

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IBS Passport

IBS Passport

The IBS Passport is included in the Pre-Registration Credential Packet and distributed at the Show with an estimated print run of 35,000.

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Sponsorships & Banners

Man talking

IBS Lanyards

The lanyards sponsorship is certain to call attention to your company and draw additional buyers to your booth.

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Close-up of a badge

IBS Attendee Badges

Place your company’s message directly on both sides of the IBS attendee badges.

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Person looking at show bags

IBS Official Show Bags

The Show Bags are placed in prominent locations and are picked up—and then reused—by thousands of buyers, resulting in tons of exposure during the Show.

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Registration booth with computer stations

IBS Registration Sponsorship

As the IBS Registration Sponsor your message is in front of ALL IBS registrants.

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group of men and women, standing side-by-side, smiling

Best of IBS Finalists

Be your best at IBS! Stand out from the crowd with the Best of IBS Finalists marketing package.

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Exhibitor Hospitality Rooms

Exhibitor Hospitality Rooms

Located in the convention center, these rooms provide a quieter space to meet with clients, conduct focus groups, relax off of the show floor, showcase new products, etc.

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Woman standing on a stage

IBS House Party

Exposure is seen as one of the most valuable exhibitor opportunities at the Show. The IBS House Party is the ultimate way to make your company the center of attention!

Audience watching a male presenter

High Performance Building Zone (HPBZ)

At the last IBS, the HPBZ’s live building science demonstrations were seen by overflow crowds of more than 5,500 and were highly reviewed.

Two women looking at digital screen

Home Tech Zone

The new Home Tech Zone will feature live demos and interactive experiences that explore the most in-demand home tech products. If you want to gain exposure to an audience of smart home builders and innovators, this is your sponsorship!

Entry form and information about treasure trail

IBS Treasure Trail

IBS attendees receive the Treasure Trail card and are encouraged to enter to win daily cash prizes.

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Generic concert image

IBS Closing Spike Concert

More info coming soon!

IBS Education Sponsorship

IBS Education

Education + Exposure = IBS Education Sponsorship! Known for innovative programming and engaging speakers, sponsoring the IBS Education, will place your company at the forefront of thought leadership and among industry leading brands.

People dancing at a bar

IBS Young Professionals Party (YPP)

You don't have to be a kid to have fun in Orlando. The IBS Young Professionals Party is where "kids at heart" get together for a night of fun! Now your company can be the life of the party with this unique sponsorship package.

Two men looking at object

New Product Zone (NPZ)

The New Product Zone is favorably located at the entrance to the exhibit hall. This means that attendees can learn about your new product before they visit other booths. Stand out from the competition and display your product at the New Product Zone!

ibs store

IBS Store

The IBS Store is one of the major destinations for IBS attendees and will be located centrally in the Exhibit Hall C lobby of the West Concourse.

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People walking around exhibit booth

Start-Up Zone Sponsorship

More info coming soon!

Press Room Food Functions

IBS Press Room

Get your brand in front of the press by sponsoring the food functions in the shared DCW Press Room, OR supply thumb drives to the registered press at DCW.

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OCCC Wall Graphics

OCCC Wall Graphics

IBS is offering banners that can be applied directly onto wall surfaces at the OCCC.

Banners & Signs

Show-Site Banners & Signs

Show-site advertising is a proven way to increase traffic at your company’s booth. Banners for all budgets, large or small exist.

Rotating Smart Kiosk

Rotating Smart Kiosk

These new four-sided, rotating, lighted cubes will definitely draw attention.

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Example of floor graphic

IBS Exhibit Hall Entrance Floor Graphics

New in 2022, IBS is offering a bundle of 9 floor graphics outside the entrance hall entrances (52" x 52" pattern). Be the last message attendees see before entering the exhibit halls!

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Meterboard

IBS Meterboards

Reach your audience everywhere!

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Shuttle Bus Signs

Shuttle Bus Advertising

A great way to get your company’s message out all over Orlando is to advertise on the shuttle buses. All prices include production and installation.

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Shuttle Bus Headrests

Shuttle Bus Headrests

IBS shuttle buses offer two color headrest-marketing opportunities. The headrest image consists of an 8” X 8” area.

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Centrals @ IBS

Remodeling Central

Remodeling Central

An NAHB Remodeling Central sponsorship provides you with unparalleled access to the key decision makers in this industry—and their impressive purchasing power.

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Custom Building Central

Custom Building Central

Year after year, single-family custom builders are the largest group of attendees at the IBS, with approximately 6,000-8,000 in attendance. 

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Sales Central

Sales Central

Sales Central is the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents and others in the marketing business.

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55+ Central

55+ Housing Central

55+ Housing Central is the core of 55+ activity for attendees who are actively involved in developing communities for the nation’s boomer marketplace.

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The Design Studio

Design Central

Design Central offers engagement opportunities with the powerful design niche within the home building industry—the specifiers. Your company will capture crucial mind share with residential design professionals.

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Multifamily Central

Multifamily Central

Capitalize on the strong multifamily market by connecting with the powerful audience of apartment and condo developers, builders, owners and managers at IBS. 

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Video Packages & *A-La-Carte Options

IBS Booth Video

Full Show Video Package

Showcase your company, IBS booth, and feature new products with an exclusive marketing video. Your video will be produced and filmed in your booth live at IBS and delivered two weeks after show.

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Cameraman filming man in safety gear

Pre-Show Video Package

Announce your upcoming IBS experience with a custom promotional video (30-60 seconds). Your video will be produced prior to the show using existing footage (and/or new footage you wish to include). Custom graphics, animation, music and voiceovers available as well. This is a great opportunity to tell attendees why they should go to your IBS booth first!

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Audience sitting in dark auditorium

Opening Ceremonies Video Marketing

Your company’s logo or photo will be included in the Opening Ceremonies video wall multiple times during the Opening Ceremonies. Now that’s how you make an introduction!

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Cameraman filming man in safety gear

*Exhibitor Marketing Video

Just need an Exhibitor Marketing Video and nothing else? No problem! You can simply purchase the Exhibitor Marketing Video a-la-carte.

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IBS TV

*IBStv Spot

Just need an IBStv Spot and nothing else? No problem! You can simply purchase the IBStv Spot a-la-carte.

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Digital

IBS facebook page

Social Media Boost Package

A strong social media campaign can lead to big results at IBS! Kick it into high-gear with an IBS Social Media Boost.

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OCCC Digital Network

OCCC Digital Advertising

Advertising on the ever-present OCCC digital network gets your images on 18 screens in high-traffic locations throughout the convention center.

IBS Mobile App

IBS Mobile App

The most recent IBS Mobile App had more than 2.9M screen views, and was used by more than 23,000, leading to tons of additional exposure.

Screenshot of buildersshow.com search page

BuildersShow.com Site Search

A majority of our users access the website via their mobile phones and advertising has been cut to a minimum so our users can find what they need on the site easily.

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IBS Product Email

IBS Product Email

The IBS Product Email is sent to IBS attendees three times before the Show and one time post-Show.

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‘IBS Alert’ Email Announcements

‘IBS Alert’ Email Announcements

NAHB sends out multiple IBS Alerts before the Show. The Alerts announce a recent development or can promote highlights of the upcoming Show.

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IBS Industry Tracker Email Newsletter

IBS Industry Tracker Email

The IBS Industry Tracker email is a digital marketing opportunity with widespread distribution to 108,000+.

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IBS daily email screenshot

IBS Show Daily Email

An email will be sent each day about the Show and the daily highlights. You’ll be able to place the only advertisement into the middle of the daily email.

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IBS daily exhibitor email

IBS Show Daily Exhibitor Email

An email will be sent each day of the show that contains messages from a maximum of six exhibitors promoting what is happening in their booth that day.

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Targeted IBS Registration Confirmation Email

Targeted IBS Registration Confirmation Email

Reach attendees from your targeted audience at the IBS by including a banner advertisement in a confirmation email.

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IBS Credential Mailer

Pre-Registration Credential Mailer Packets

Pre-Registration Credential Mailer Envelope

The Pre-Reg Credential Mailer Envelope contains the materials attendees need to gain access to IBS events.

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Credential Mailer Exhibitor Coupons

Credential Mailer Exhibitor Coupons

Exhibitor coupons are effectively used to promote product launches, booth giveaways and drive traffic to your booth.

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IBS Attendee List Marketing

Direct Mail and Email Marketing

IBS Attendee Pre-Show Direct Mail & Email Lists

You can get your company’s message in front of pre-registered IBS attendees before they arrive in Orlando by using a pre-show direct mail or email list.

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Mailbox on top of laptop keyboard

IBS Attendee Post-Show Direct Mail & Email Lists

Even after IBS ends, you can get your company’s message in front of registered attendees by using a post-show direct mail or email list.

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Interested In A Sponsorship Opportunity? Contact Us!

Lynn Margiotta
AVP, Sponsorship Sales & Business Development
Exhibiting Companies: #, A-F
P: (202) 266-8685
M:
(202) 253-7143
[email protected]         
Andrew Flank
AVP, Partnerships, Innovation & Affinity Programs
Multifamily Central & Production, Builders Executive Club
Exhibiting Companies: G-O
P: (202) 266-8059
M:
(202) 441-6119
[email protected]
Michael Sutton 
Manager, Business Development
Video Production Needs
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]

Don Berey 
Manager, Sponsorship Sales
Young Pro Party, High Performance Building Zone, Remodeling Central, 55+ Central, Design Central
P: (202) 266-8208
M: (617) 780-5730
[email protected]
Robin Habberley
Manager, Business Development
Custom Central, Home Tech Zone
P: (202) 266-8051
M: (202) 615-3909
[email protected]
Brian Rosenthal
Manager, Marketing Operations
Sponsorship Operations, New Products Showcase
P: (202) 266-8188
[email protected]
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  • 1201 15th St NW
    Washington, DC 20005

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