International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021
ORLANDO
REGISTER EXHIBIT

2020 IBS Sponsorship & Advertising Opportunities: Exposure

Connections  Thought  Leadership Attendee Experience Networking

Year in and year out, IBS exhibitors tell us that they need more Exposure for their brand. But how do you stand out from the crowd at the industry’s largest show? Luckily, we have marketing opportunities available for companies big or small, and new or old.

Print Advertising

IBS Official Show Guide

The IBS Official Show Guide is the source of information for IBS exhibits and educational sessions and is used by nearly all IBS attendees. Estimated circulation is 60,000.

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Design & Construction Week Fold-Out Map

The DCW Fold-Out Map will provide attendees with a useful, easy to read detailed map of the Las Vegas Convention Center.

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IBS Passport

The IBS Passport is included in the Pre-Registration Credential Packet and distributed at the Show with an estimated print run of 40,000.

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Sponsorships & Banners

IBS Lanyards

The lanyards sponsorship is certain to call attention to your company and draw additional buyers to your booth.

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IBS Attendee Badges

Place your company’s message directly on both sides of the IBS attendee badges.

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IBS Official Show Bags

The Show Bags are placed in prominent locations and are picked up—and then reused—by thousands of buyers, resulting in tons of exposure during the Show.

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IBS Registration Sponsorship

As the IBS Registration Sponsor your message is in front of ALL IBS registrants.

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Best of IBS Finalists

Be your best at IBS! Stand out from the crowd with the Best of IBS Finalists marketing package.

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Exhibitor Hospitality Rooms

Located in the convention center, these rooms provide a quieter space to meet with clients, conduct focus groups, relax off of the show floor, showcase new products, etc.

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IBS House Party

Exposure is seen as one of the most valuable exhibitor opportunities at the Show. The IBS House Party is the ultimate way to make your company the center of attention!

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High Performance Building Zone (HPBZ)

In 2019, the HPBZ’s live building science demonstrations and ‘lab home’ were seen by overflow crowds of more than 5,500 and were highly reviewed.

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It’s Five O’Clock Somewhere

Take your Happy Hour to the next level by providing your booth guests with a memorable Happy Hour experience. Your booth traffic will surely increase!



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IBS Treasure Trail

IBS attendees receive the Treasure Trail card and are encouraged to enter to win daily cash prizes.

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IBS Closing Spike Concert

Close out IBS with a private concert by GRAMMY® Award-winning American rock band, The Doobie Brothers.

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IBS Education

Education + Exposure = IBS Education Sponsorship! Known for innovative programming and engaging speakers, sponsoring the IBS Education, will place your company at the forefront of thought leadership and among industry leading brands.

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IBS Young Professionals Party (YPP)

Vegas is about letting loose and having a good time. The IBS Young Professionals Party is the definition of that! Now your company can be the life of the party with this unique sponsorship package.

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IBS Live

Presentations that focus on disruption, innovation and the future of home building dominate this interactive area located in the South exhibit hall.

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IBS Store

The IBS Store is one of the major destinations for IBS attendees and will be located centrally in the Central Concourse of the Las Vegas Convention Center. 

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Virtual Reality Booth

Come see the magic of VR!

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IBS Press Room

Get your brand in front of the press by sponsoring the food functions in the shared DCW Press Room, OR supply thumb drives to the registered press at DCW.

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LVCC Wall Graphics

IBS is offering banners that can be applied directly onto wall surfaces at the LVCC.

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Show-Site Banners & Signs

Show-site advertising is a proven way to increase traffic at your company’s booth. Banners for all budgets, large or small exist.

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Rotating Smart Kiosk

These new four-sided, rotating, lighted cubes will definitely draw attention.

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IBS Exhibit Hall Entrance Floor Graphics

New in 2020, IBS is offering a bundle of 9 floor graphics outside the entrance hall entrances (52" x 52" pattern). Be the last message attendees see before entering the exhibit halls!

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IBS Meterboards

Reach your audience everywhere!

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Shuttle Bus Advertising

A great way to get your company’s message out all over Las Vegas is to advertise on the shuttle buses. All prices include production and installation.

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Las Vegas Monorail Advertising

The Las Vegas Monorail (LVM) has seven stations and platforms to showcase your brand and is visible from more than 10,000 hotel rooms.

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Shuttle Bus Headrests

IBS shuttle buses offer two color headrest-marketing opportunities. The headrest image consists of an 8” X 8” area.

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Centrals @ IBS

Remodeling Central

An NAHB Remodeling Central sponsorship provides you with unparalleled access to the key decision makers in this industry—and their impressive purchasing power.

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Custom Building Central

Year after year, single family custom builders are the largest group of attendees at the IBS, with approximately 8,000 in attendance. 

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Sales Central

Sales Central is the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents and others in the marketing business.

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55+ Housing Central

55+ Housing Central is the core of 55+ activity for attendees who are actively involved in developing communities for the nation’s boomer marketplace.

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Design Central

Design Central offers engagement opportunities with the powerful design niche within the home building industry—the specifiers. Your company will capture crucial mind share with residential design professionals.

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Multifamily Central

Capitalize on the strong multifamily market by connecting with the powerful audience of apartment and condo developers, builders, owners and managers at IBS. 

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Video Packages & *A-La-Carte Options

Full Show Video Package

Showcase your company, IBS booth, and feature new products with an exclusive marketing video. Your video will be produced and filmed in your booth live at IBS and delivered two weeks after show.

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Pre-Show Video Package

Announce your upcoming IBS experience with a custom promotional video (30-60 seconds). Your video will be produced prior to the show using existing footage (and/or new footage you wish to include). Custom graphics, animation, music and voiceovers available as well. This is a great opportunity to tell attendees why they should go to your IBS booth first!

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Opening Ceremonies Video Marketing

Your company’s logo or photo will be included in the Opening Ceremonies video wall multiple times during the Opening Ceremonies. Now that’s how you make an introduction!

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New Product Promotion Video Package

Do you have a brand-new product you’re looking to spotlight? Tell everyone about it with a stunning promotional video.

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*Exhibitor Marketing Video

Just need an Exhibitor Marketing Video and nothing else? No problem! You can simply purchase the Exhibitor Marketing Video a-la-carte.

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*IBStv Spot

Just need an IBStv Spot and nothing else? No problem! You can simply purchase the IBStv Spot a-la-carte.

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*Post-Show Show Recap

Just need an Post-Show Recap and nothing else? No problem! You can simply purchase the Post-Show Recap a-la-carte.

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Digital

Social Media Boost Package

A strong social media campaign can lead to big results at IBS! Kick it into high-gear with an IBS Social Media Boost.

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LVCC Digital Advertising

Advertising on the ever-present LVCC’s digital network gets your images on 15 screens all around the Convention Center—including the enormous (40’ wide x 14’ high!) video wall in LVCC’s Central Concourse.

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IBS Mobile App

The 2019 IBS Mobile App had more than 1.7M page views, and was used by more than 21,000, leading to tons of additional exposure.

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BuildersShow.com Site Search

A majority of our users access the website via their mobile phones and advertising has been cut to a minimum so our users can find what they need on the site easily.

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BuildersShow.com Upgraded Listing

Priority positioning in site search results, special search on BuildersShow.com for “Featured Exhibitors”, video and graphics upgrade to online company listing (two videos + up to five images) and  featured Exhibitor special listing in the IBS Mobile App.

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IBS Product Email

The IBS Product Email is sent to IBS attendees three times before the Show and one time post-Show.

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‘IBS Alert’ Email Announcements

NAHB sends out multiple IBS Alerts before the Show. The Alerts announce a recent development or can promote highlights of the upcoming Show.

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IBS Industry Tracker Email

The IBS Industry Tracker email is a digital marketing opportunity with widespread distribution to 100,000+.

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IBS Show Daily Email

An email will be sent each day about the Show and the daily highlights. You’ll be able to place the only advertisement into the middle of the daily email.

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IBS Show Daily Exhibitor Email

An email will be sent each day of the show that contains messages from a maximum of six exhibitors promoting what is happening in their booth that day.

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Targeted IBS Registration Confirmation Email

Reach attendees from your targeted audience at the 2020 IBS by including a banner advertisement in a confirmation email.

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IBS Credential Mailer

Pre-Registration Credential Mailer Envelope

The Pre-Reg Credential Mailer Envelope contains the materials attendees need to gain access to IBS events.

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Credential Mailer Exhibitor Coupons

Exhibitor coupons are effectively used to promote product launches, booth giveaways and drive traffic to your booth.

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IBS Attendee List Marketing

IBS Attendee Pre-Show Direct Mail & Email Lists

You can get your company’s message in front of pre-registered IBS attendees before they arrive in Las Vegas by using a pre-show direct mail or email list.

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IBS Attendee Post-Show Direct Mail & Email Lists

Even after IBS ends, you can get your company’s message in front of registered attendees by using a post-show direct mail or email list.

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Interested In A Sponsorship Opportunity? Contact Us!

Lynn Margiotta
AVP, Sponsorship Sales & Business Development
Exhibiting Companies: A-F
P: (202) 266-8685
LMargiotta@nahb.org         
Andrew Flank
AVP, Partnerships, Innovation & Affinity Programs
Multifamily Central & Production Builders Executive Club
Exhibiting Companies: G-O
P: (202) 266-8059
AFlank@nahb.org
 

Michael Sutton 
Manager, Business Development
Exhibiting Companies: P-Z
P: (202) 266-8690
MSutton@nahb.org
Don Berey 
Manager, Sponsorship Sales
Young Pro Party & High Performance Building Zone 
P: (202) 266-8208
DBerey@nahb.org
Robin Habberley
Manager, Business Development
Custom Central, Digital
P: (202) 266-8051
RHabberley@nahb.org
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