2022 IBS Sponsorship & Advertising Opportunities: Exposure
Connections Thought Leadership Attendee Experience Networking
Year in and year out, IBS exhibitors tell us that they need more Exposure for their brand. But how do you stand out from the crowd at the industry’s largest show? Luckily, we have marketing opportunities available for companies big or small, and new or old.
Sponsorships & Banners
Exhibitor Hospitality Rooms
Located in the convention center, these rooms provide a quieter space to meet with clients, conduct focus groups, relax off of the show floor, showcase new products, etc.
The Building Zone
At the last IBS, The Building Zone's live building science demonstrations were seen by overflow crowds of more than 5,500 and were highly reviewed.
Home Tech Zone
The new Home Tech Zone will feature live demos and interactive experiences that explore the most in-demand home tech products. If you want to gain exposure to an audience of smart home builders and innovators, this is your sponsorship!
New Product Zone (NPZ)
The New Product Zone is favorably located at the entrance to the exhibit hall. This means that attendees can learn about your new product before they visit other booths. Stand out from the competition and display your product at the New Product Zone!
IBS Store
The IBS Store is one of the major destinations for IBS attendees and will be located centrally in the Exhibit Hall C lobby of the West Concourse.
Start-Up Zone Sponsorship
More info coming soon!
IBS Press Room
Get your brand in front of the press by sponsoring the food functions in the shared DCW Press Room, OR supply thumb drives to the registered press at DCW.
OCCC Wall Graphics
IBS is offering banners that can be applied directly onto wall surfaces at the OCCC.
Show-Site Banners & Signs
Show-site advertising is a proven way to increase traffic at your company’s booth. Banners for all budgets, large or small exist.
Rotating Smart Kiosk
These new four-sided, rotating, lighted cubes will definitely draw attention.
IBS Exhibit Hall Entrance Floor Graphics
New in 2022, IBS is offering various floor graphic bundles outside the entrance hall entrances (52" x 52" pattern). Be the last message attendees see before entering the exhibit halls!
IBS Meterboards
Reach your audience everywhere!
Shuttle Bus Advertising
A great way to get your company’s message out all over Orlando is to advertise on the shuttle buses. All prices include production and installation.
Shuttle Bus Headrests
IBS shuttle buses offer two color headrest-marketing opportunities. The headrest image consists of an 8” X 8” area.
IBS Lanyards
The lanyards sponsorship is certain to call attention to your company and draw additional buyers to your booth.
IBS Attendee Badges
Place your company’s message directly on both sides of the IBS attendee badges.
IBS Official Show Bags
The Show Bags are placed in prominent locations and are picked up—and then reused—by thousands of buyers, resulting in tons of exposure during the Show.
IBS Registration Sponsorship
As the IBS Registration Sponsor your message is in front of ALL IBS registrants.
IBS Education
Education + Exposure = IBS Education Sponsorship! Known for innovative programming and engaging speakers, sponsoring the IBS Education, will place your company at the forefront of thought leadership and among industry leading brands.
Best of IBS Finalists
Be your best at IBS! Stand out from the crowd with the Best of IBS Finalists marketing package.
IBS House Party
Exposure is seen as one of the most valuable exhibitor opportunities at the Show. The IBS House Party is the ultimate way to make your company the center of attention!
IBS Young Professionals Party (YPP)
You don't have to be a kid to have fun in Orlando. The IBS Young Professionals Party is where "kids at heart" get together for a night of fun! Now your company can be the life of the party with this unique sponsorship package.
IBS Closing Spike Concert
More info coming soon!
Centrals @ IBS
Remodeling Central
An NAHB Remodeling Central sponsorship provides you with unparalleled access to the key decision makers in this industry—and their impressive purchasing power.
Custom Building Central
Year after year, single-family custom builders are the largest group of attendees at the IBS, with approximately 6,000-8,000 in attendance.
Sales Central
Sales Central is the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents and others in the marketing business.
55+ Housing Central
55+ Housing Central is the core of 55+ activity for attendees who are actively involved in developing communities for the nation’s boomer marketplace.
Design Central
Design Central offers engagement opportunities with the powerful design niche within the home building industry—the specifiers. Your company will capture crucial mind share with residential design professionals.
Multifamily Central
Capitalize on the strong multifamily market by connecting with the powerful audience of apartment and condo developers, builders, owners and managers at IBS.
Video Packages & *A-La-Carte Options
Full Show Video Package
Showcase your company, IBS booth, and feature new products with an exclusive marketing video. Your video will be produced and filmed in your booth live at IBS and delivered two weeks after show.
Pre-Show Video Package
Announce your upcoming IBS experience with a custom promotional video (30-60 seconds). Your video will be produced prior to the show using existing footage (and/or new footage you wish to include). Custom graphics, animation, music and voiceovers available as well. This is a great opportunity to tell attendees why they should go to your IBS booth first!
Opening Ceremonies Video Marketing
Your company’s logo or photo will be included in the Opening Ceremonies video wall multiple times during the Opening Ceremonies. Now that’s how you make an introduction!
*Exhibitor Marketing Video
Just need an Exhibitor Marketing Video and nothing else? No problem! You can simply purchase the Exhibitor Marketing Video a-la-carte.
*IBStv Spot
Just need an IBStv Spot and nothing else? No problem! You can simply purchase the IBStv Spot a-la-carte.
Digital
Social Media Boost Package
A strong social media campaign can lead to big results at IBS! Kick it into high-gear with an IBS Social Media Boost.
OCCC Digital Advertising
Advertising on the ever-present OCCC digital network gets your images on 25 screens in high-traffic locations throughout the convention center.
IBS Mobile App
The most recent IBS Mobile App had more than 2.9M screen views, and was used by more than 23,000, leading to tons of additional exposure.
IBS Product Email
The IBS Product Email is sent to IBS attendees three times before the Show and one time post-Show.
‘IBS Alert’ Email Announcements
NAHB sends out multiple IBS Alerts before the Show. The Alerts announce a recent development or can promote highlights of the upcoming Show.
IBS Industry Tracker Email
The IBS Industry Tracker email is a digital marketing opportunity with widespread distribution to 108,000+.
IBS Show Daily Email
An email will be sent each day about the Show and the daily highlights. You’ll be able to place the only advertisement into the middle of the daily email.
IBS Show Daily Exhibitor Email
An email will be sent each day of the show that contains messages from a maximum of six exhibitors promoting what is happening in their booth that day.
Targeted IBS Registration Confirmation Email
Reach attendees from your targeted audience at the IBS by including a banner advertisement in a confirmation email.
BuildersShow.com Site Search
A majority of our users access the website via their mobile phones and advertising has been cut to a minimum so our users can find what they need on the site easily.
IBS Attendee List Marketing
IBS Attendee Pre-Show Direct Mail & Email Lists
You can get your company’s message in front of pre-registered IBS attendees before they arrive in Orlando by using a pre-show direct mail or email list.
IBS Attendee Post-Show Direct Mail & Email Lists
Even after IBS ends, you can get your company’s message in front of registered attendees by using a post-show direct mail or email list.
IBS Credential Mailer
Pre-Registration Credential Mailer Envelope
The Pre-Reg Credential Mailer Envelope contains the materials attendees need to gain access to IBS events.
Credential Mailer Exhibitor Coupons
Exhibitor coupons are effectively used to promote product launches, booth giveaways and drive traffic to your booth.
IBS Treasure Trail
IBS attendees receive the Treasure Trail card and are encouraged to enter to win daily cash prizes.
Print Advertising
IBS Official Show Guide
The IBS Official Show Guide is the source of information for IBS exhibits and educational sessions and is used by nearly all IBS attendees. Estimated circulation is 45,000.
Design & Construction Week Fold-Out Map
The DCW Fold-Out Map will provide attendees with a useful, easy to read detailed map of the Orange County Convention Center.
IBS Passport
The IBS Passport is included in the Pre-Registration Credential Packet and distributed at the Show with an estimated print run of 35,000.
Interested In A Sponsorship Opportunity? Contact Us!
AVP, Sponsorship Sales & Business Development
Exhibiting Companies: #, A-F
P: (202) 266-8685
M: (202) 253-7143
LMargiotta[email protected]
AVP, Partnerships, Innovation & Affinity Programs
Multifamily Central & Production, Builders Executive Club
Exhibiting Companies: G-O
P: (202) 266-8059
M: (202) 441-6119
[email protected]
Manager, Business Development
Video Production Needs
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]
Manager, Sponsorship Sales
Young Pro Party, High Performance Building Zone, Remodeling Central, 55+ Central, Design Central
P: (202) 266-8208
M: (617) 780-5730
[email protected]
Manager, Business Development
Custom Central, Home Tech Zone
P: (202) 266-8051
M: (202) 615-3909
[email protected]
Manager, Marketing Operations
Sponsorship Operations, New Product Zone
P: (202) 266-8188
[email protected]
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