Year in and year out, IBS exhibitors tell us that they need more Exposure for their brand. But how do you stand out from the crowd at the industry’s largest show? Luckily, we have marketing opportunities available for companies big or small, and new or old.
The IBS Official Show Guide is the source of information for IBS exhibits and educational sessions and is used by nearly all IBS attendees. Estimated circulation is 45,000.
The DCW Fold-Out Map will provide attendees with a useful, easy to read detailed map of the Orange County Convention Center.
The lanyards sponsorship is certain to call attention to your company and draw additional buyers to your booth.
Place your company’s message directly on both sides of the IBS attendee badges.
As the IBS Registration Sponsor your message is in front of ALL IBS registrants.
Be your best at IBS! Stand out from the crowd with the Best of IBS Finalists marketing package.
Located in the convention center, these rooms provide a quieter space to meet with clients, conduct focus groups, relax off of the show floor, showcase new products, etc.
Exposure is seen as one of the most valuable exhibitor opportunities at the Show. The IBS House Party is the ultimate way to make your company the center of attention!
At the last IBS, the HPBZ’s live building science demonstrations were seen by overflow crowds of more than 5,500 and were highly reviewed.
The new Home Tech Zone will feature live demos and interactive experiences that explore the most in-demand home tech products. If you want to gain exposure to an audience of smart home builders and innovators, this is your sponsorship!
IBS attendees receive the Treasure Trail card and are encouraged to enter to win daily cash prizes.
More info coming soon!
Education + Exposure = IBS Education Sponsorship! Known for innovative programming and engaging speakers, sponsoring the IBS Education, will place your company at the forefront of thought leadership and among industry leading brands.
You don't have to be a kid to have fun in Orlando. The IBS Young Professionals Party is where "kids at heart" get together for a night of fun! Now your company can be the life of the party with this unique sponsorship package.
The New Product Zone is favorably located at the entrance to the exhibit hall. This means that attendees can learn about your new product before they visit other booths. Stand out from the competition and display your product at the New Product Zone!
More info coming soon!
IBS is offering banners that can be applied directly onto wall surfaces at the OCCC.
Show-site advertising is a proven way to increase traffic at your company’s booth. Banners for all budgets, large or small exist.
New in 2022, IBS is offering a bundle of 9 floor graphics outside the entrance hall entrances (52" x 52" pattern). Be the last message attendees see before entering the exhibit halls!
A great way to get your company’s message out all over Orlando is to advertise on the shuttle buses. All prices include production and installation.
An NAHB Remodeling Central sponsorship provides you with unparalleled access to the key decision makers in this industry—and their impressive purchasing power.
Year after year, single-family custom builders are the largest group of attendees at the IBS, with approximately 6,000-8,000 in attendance.
Sales Central is the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents and others in the marketing business.
55+ Housing Central is the core of 55+ activity for attendees who are actively involved in developing communities for the nation’s boomer marketplace.
Design Central offers engagement opportunities with the powerful design niche within the home building industry—the specifiers. Your company will capture crucial mind share with residential design professionals.
Showcase your company, IBS booth, and feature new products with an exclusive marketing video. Your video will be produced and filmed in your booth live at IBS and delivered two weeks after show.
Announce your upcoming IBS experience with a custom promotional video (30-60 seconds). Your video will be produced prior to the show using existing footage (and/or new footage you wish to include). Custom graphics, animation, music and voiceovers available as well. This is a great opportunity to tell attendees why they should go to your IBS booth first!
Your company’s logo or photo will be included in the Opening Ceremonies video wall multiple times during the Opening Ceremonies. Now that’s how you make an introduction!
Just need an Exhibitor Marketing Video and nothing else? No problem! You can simply purchase the Exhibitor Marketing Video a-la-carte.
A strong social media campaign can lead to big results at IBS! Kick it into high-gear with an IBS Social Media Boost.
Advertising on the ever-present OCCC digital network gets your images on 18 screens in high-traffic locations throughout the convention center.
The most recent IBS Mobile App had more than 2.9M screen views, and was used by more than 23,000, leading to tons of additional exposure.
A majority of our users access the website via their mobile phones and advertising has been cut to a minimum so our users can find what they need on the site easily.
The IBS Product Email is sent to IBS attendees three times before the Show and one time post-Show.
NAHB sends out multiple IBS Alerts before the Show. The Alerts announce a recent development or can promote highlights of the upcoming Show.
An email will be sent each day about the Show and the daily highlights. You’ll be able to place the only advertisement into the middle of the daily email.
An email will be sent each day of the show that contains messages from a maximum of six exhibitors promoting what is happening in their booth that day.
The Pre-Reg Credential Mailer Envelope contains the materials attendees need to gain access to IBS events.
You can get your company’s message in front of pre-registered IBS attendees before they arrive in Orlando by using a pre-show direct mail or email list.