The IBS Product Email is sent to IBS attendees three times before the Show and one time post-Show. Last year, NAHB sent more than 144,000 IBS Product Emails (total from all four deployments). The delivery rate was 99% (+ 1% from previous year), the open rate averaged 36.5% (+ 2.5% from previous year). IBS Product Emails start being sent in December 2019.
|Promotional Investment:||$5,000 for fixed first position|
|$4,750 for fixed second position|
|$4,500 for fixed third position|
|$4,250 for fixed fourth position|
|$4,000 for a standard rotating position|
|$2,000 for a standard position in one email newsletter|