International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

4 Disruptive Technologies Redefining the Homebuying Experience

Thursday, January 23 | 9:15 - 9:45 AM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Multifamily Builders and Developers, Single Family - All

Track: Sales & Marketing

What It's About:

Emerging technologies are changing the homebuying experience for advertisers and consumers. Some technologies, like geofencing, make it possible to for a builder to target home buyers who are visiting a competitor's community, sales offices and design centers. Voice search is rapidly replacing typed searches as the primary way that people seek information. Virtual reality and augmented reality provide consumers the opportunity to interact with products and services in new and interesting ways. This Tech Bytes session will help you understand how to best utilize these technology tools that have become part of the main stream.

What You'll Learn:

  • Build a plan that integrates these technologies into your digital strategy.
  • Develop actionable techniques on using these technologies to grow leads.
  • Learn how to measure the success of your digital initiatives.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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