FEB 9-11, 2021

Personalization, Customer Preferences & Tech: Double Conversion Through Digital Transformation

Wednesday, January 22 | 12:00 - 12:30 PM

LOCATION: LVCC - Tech Bytes B - South 231

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family - All, Multifamily Builders and Developers

TRACK: Industry Trends & Emerging Issues

Like so many industries, data science, technology and artificial intelligence are set to transform housing, how we do business and the way we are able to personalize our product and marketing. During this advanced Tech Bytes session, learn from one forward-thinking company that has already embraced this digital transformation and come out stronger than ever—more than doubling conversion and increasing sales in one of the worse economies in Canada. Learn how they have embraced the same power that has made Google, Amazon and Netflix the tremendously successful companies that they are and how you can do the same.

  • See how a home builder embraced artificial intelligence and the benefits of doing so.
  • Gain actionable insights and data-driven decision making abilities by learning more about data science.
  • Identify buyer preferences, down to the individual and home feature level.
  • Learn what going through a digital transformation means and what the benefits are.

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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