International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Creating & Executing a Smart, Effective Marketing Budget

Tuesday, January 21 | 11:00 AM - 12:00 PM

Location: LVCC - South 220

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Remodelers, Single Family - All

Track: Sales & Marketing

What It's About:

While builders understand how important marketing is to their businesses, they do not have an unlimited supply of money for marketing initiatives. The challenge becomes knowing how to create an effective marketing budget that produces results in today's digital marketing environment. This session will show you how to develop a marketing budget and plan that will not only streamline your marketing tactics (making your dollar stretch further), but will also guide you through the process of properly executing that plan. Learn practical ways to increase your marketing activities even with limited funds.

What You'll Learn:

  • Learn marketing tactics that are affordable and powerful, and that build an environment for engagement.
  • Gain a renewed appreciation for the idea that marketing doesnt need to be expensive to be a good investment, and how to understand return on investment.
  • Identify methods for pairing complementary strategies to get the most from your budget.
  • Review examples of marketing plans so you can adjust yours based on similar metrics and assumptions.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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