FEB 9-11, 2021

Facebook Is Your Friend: Successfully Mix Posts, Ads, Messenger & More for Maximum Return

Wednesday, January 22 | 12:00 - 1:00 PM

LOCATION: LVCC - South 220

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family - All, Remodelers

TRACK: Sales & Marketing

Speaker Handouts and Other Documents

Facebook is a powerful tool in today’s digital marketing world. From organic posts to advertising to Messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers, we want to send consumers back to our websites to learn more about our homes, products and services. This advanced session will explore how to achieve the ideal mix of paid ads and organic posts to optimize the reach of a Facebook business page, increase exposure and target new audiences. Learn more about engagement for organic posts, ways to make conversation part of your strategy with Facebook Messenger and how to reach future customers and influencers with Facebook ads.

  • Understand the chemistry between Facebook organic and paid posts.
  • Learn more about how Facebook measures engagement for organic posts.
  • Find ways to make conversation part of your customer-focused strategy with Facebook Messenger.
  • Learn how to reach your future customers and influencers with Facebook ads.

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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