LOCATION: LVCC - Spotlight and Game Changer Sessions - South 223
REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Game Changer Session
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: Single Family - All, Sales & Marketing Professionals, Remodelers
TRACK: Sales & Marketing
If you could generate sales simply by marketing to your existing customers and raking in referrals, making money would be a cakewalk. In reality, growing your business depends on your ability to reach and serve new, niche customer groups. But how do you win over those you may not know or understand well? Whether it’s gender, age, life stage, race or ethnicity, you need to break through barriers, show prospects you truly understand their differences and values, and form a genuine, trusted connection. In this can’t-miss Game Changer session, Kelly McDonald—one of the nation’s leading experts in consumer trends, generational differences and customer experience, and who’s firm has twice been named a top ad agency in the U.S. by Advertising Age magazine—will show you how to better understand today's diverse buyer segments and build a deep, values-based connection with them. Drawing from her experience with iconic brands such as Toyota, Nike, Harley-Davidson, Sherwin-Williams and more, she’ll share real-world examples of how you can tweak your product, message, marketing efforts and customer experience to reach their hearts, minds, and, ultimately, earn their business.
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Game Changer sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)