FEB 9-11, 2021

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Education + Expo Pass

Gamification: How Video Games Are Shaping the New Home Buying Experience

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, Designers, Architects, Engineers & Planners

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

The majority of today’s homebuyers are Millennials. They have grown up in a digital world, with the internet and video games shaping how they interact and shop. They have high expectations of customization and presentation of choices, yet the new home buying process has fallen behind every other retail experience. In this Tech Bytes session, explore how to create better engagements and interactions with your customers by applying the techniques used by the video game industry.

  • Identify sales and marketing trends currently taking place in video games and how they apply to the retail experience.
  • Explore examples of visualization technologies and techniques that can improve sales, and limit costs and mistakes.
  • Learn how to craft better digital sales experiences for customers that improve engagement, speed up sales and maximize value of your online presence.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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