FEB 9-11, 2021

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Education + Expo Pass

Beyond ‘Boost’: Effective Facebook Ad Setup

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

With more than 86% of U.S. marketers using Facebook (not to mention billions of daily users) and social media advertising overtaking traditional print media, it is clear that people see the value in advertising on Facebook. Effective Facebook advertising is far more than clicking the Boost button under your most recent post. But the thought of logging into Facebook Ads Manager also doesn’t have to make your head spin. In this Tech Bytes session, learn how to achieve specific goals, target the right audience and design creative ads to get the best return on your social media ad investment.

  • Learn basic stats on Facebook ad spend and usage.
  • Learn about the various ad types and goals you can accomplish.
  • Discover how the Facebook Pixel is crucial for reaching your target audience.
  • Understand how to target your audience without winding up in Facebook jail.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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