FEB 9-11, 2021

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Education + Expo Pass

Instagram: All the Nitty Grid-y

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Novice More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

When approached strategically, Instagram can not only help home builders connect with their target audience, but also increase brand identity, audience engagement, lead generation and conversions. Of its 1 billion-plus monthly active users and 500 million-plus daily active users, 90% of Instagram accounts follow at least one business account—further validating the platform as a reputable marketing tool. But from a business standpoint, having a general understanding of Instagram is no longer enough. Keeping up to date with the latest strategies and tactics is crucial. This Tech Bytes session will teach you how to implement a strategic Instagram plan, including creating a cohesive Instagram grid, determining optimal content, understanding the pros and cons of a dedicated Instagram landing page on the website, utilizing strategic hashtags and more.

  • Obtain basic information on optimally-sized Instagram images, hashtags and best times to post.
  • Understand what content is appropriate for Instagram (photos versus graphics).
  • Learn how to create a cohesive Instagram grid with the use of presets and professional photography.
  • Explore the pros and cons of creating a dedicated Instagram landing page.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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