JAN 31-FEB 2, 2023

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Building a V.I.P. Outside Agent Sales Machine

Tuesday, February 8 | 9:15 - 10:15 AM EST

SPEAKERS:  Kimberly Mackey, Anya Chrisanthon, Keith McKinney



SESSION TYPE: Building Knowledge Session More Info

TRACK: Sales & Marketing

FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Multifamily Builders & Developers, Sales & Marketing Professionals

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What It's About

Over 90% of real estate agents will never sell one of your homes, so why do we continue marketing broadly to them? Instead, train a select group of outside agents to become your VIP prospect-generating machines! Learn how to market-proof your lead sources, leverage their advertising, and build an incredible customer experience without all the drama. Our speakers come from three different backgrounds, but have all walked in both worlds and understand the possible magic when these worlds collide. Explore the different perspectives shared during this session and take away the ones that work best for you.

What You’ll Learn

  • Create and manage a Broker Registration Policy to set proper expectations and improve communications with buyers and agents.
  • Build a V.I.P. program that includes training and rewards right behavior, and learn ways to give it prestige so agents want to be in it.
  • Learn the best ways to train outside agents on how to sell your new homes so they know how to be a part of the process and can succeed.

How to Attend

Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.100 CEU(s)

Sponsored By:

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  • 1201 15th St NW
    Washington, DC 20005

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