The “On Your Lot” Business: Website & Customer Experience Best Practices

What It's About

Whether operating exclusively in a Build On Your Lot (BOYL) model or managing an On Your Lot (OYL) division in a production building company, builders have a unique challenge to make the BOYL process an understandable and viable option to prospective homebuyers who are used to shopping in a traditional community model. In this session, review the questions you should be answering to help buyers understand and navigate the OYL building process. Explore the tools you can use to aid in the online sales process. Hear from successful OYL builders as they provide real-life examples and actionable insights to help you refine your website and online presence to appeal to a larger audience of prospective buyers.

What You’ll Learn

• Explore how the On Your Lot process can be introduced to prospective buyers on your website and the questions you should be answering to help buyers understand the process.
• Discuss external applications, integrations, and website tools that can be utilized on a Build On Your Lot website and understand how they can aid in the online sales process.
• Review examples of Build On Your Lot websites and hear from successful BOYL builders to gain actionable insights into changes you can make to improve your online presence.

How to Attend

Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.