LOCATION: OCCC - W311-A
REGISTRATION TYPE: All Access Pass
SESSION TYPE: Building Knowledge Session
TRACK: Sales & Marketing
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - Custom
What It's About
Whether operating exclusively in a Build On Your Lot (BOYL) model or managing an On Your Lot (OYL) division in a production building company, builders have a unique challenge to make the BOYL process an understandable and viable option to prospective homebuyers who are used to shopping in a traditional community model. In this session, review the questions you should be answering to help buyers understand and navigate the OYL building process. Explore the tools you can use to aid in the online sales process. Hear from successful OYL builders as they provide real-life examples and actionable insights to help you refine your website and online presence to appeal to a larger audience of prospective buyers.
What You’ll Learn
How to Attend
Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.