January 9 - 11, 2018
Orlando, FL
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IBS
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From Jeers to Cheers: Increase Your Sales with Stellar Online Reviews

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Wednesday, January 11 | 1:30 - 2:30 PM

Location: W315

Format: Building Knowledge Session Level of Content: Advanced

Who Should Attend: Single Family - All, Single Family - Small Volume Builders, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker(s): Meredith Oliver, Master CSP, MIRM, Meredith Communications, Raleigh, North Carolina | Kerry Mulcrone, CSP, MIRM, Kerry & Co., Hudson, Wisconsin

What It's About:

A negative online review will cause up to 85% of prospective buyers to hesitate in contacting you, and worse, they may even eliminate you. To increase sales, your online reputation must be a priority. In this advanced session, learn how to turn positive online reviews into more traffic, leads and sales, and create customer-centric sales conversations that manage expectations and result in devotees. Discover an easy way to generate positive online reviews and how to automate the process. Increase conversion rates on customer review surveys and learn how to respond to negative reviews. Your online reputation speaks volumes about your business, and impacts your bottom line, so now is the time to start proactively harnessing the power of fans to increase sales.

What You'll Learn:

  • Learn to stop fearing online reviews and instead embrace the online review process.
  • Obtain communication strategies to manage customer expectations and emotions, resulting in more positive online reviews.
  • Understand how to use technology to collect more positive online reviews and manage negative reviews.
  • Determine what review sites to focus on, how to ask for a positive review and the role social media plays in online reviews.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: Sales & Marketing ProfessionalsSales, Marketing & Customer FocusSingle Family - AllSingle Family - Small Volume Builders

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