January 9 - 11, 2018
Orlando, FL

Using Video: From Virtual Reality to Testimonials

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Tuesday, January 10 | 2:00 - 3:00 PM

Location: W311C

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker(s): Mitch Levinson, MIRM, CSP, CMP, CGR, MBA, mRELEVANCE, Arlington Heights, Illinois | Kelly Fink, CAPS, MIRM, The Providence Group of Georgia, LLC, Johns Creek, Georgia | Carol Morgan, CAPS, CSP, MIRM, Denim Marketing, Cartersville, Georgia | Janette Hawkins, CSP, CMP, Traditions of America, West Grove, Pennsylvania | Irene Hall, FrontDoor Communities, Atlanta, Georgia

What It's About:

From YouTube to virtual reality, video marketing is hot and is here to stay. Videos are a useful tool that you should be using regularly to increase brand awareness, prospects and sales. In this session, get ideas for how you can use video in your marketing program for lead generation, driving traffic and engaging and influencing prospects, through community, floor plan and model home videos, testimonials and virtual reality. See real-world examples of how various builders use video today, and gain practical tips for creating, uploading, sharing and promoting your videos.

What You'll Learn:

  • Understand the importance of video marketing as part of a cutting-edge marketing program.
  • Get practical ideas of how home builders from across the nation are currently using video to market new homes, drive traffic and improve search engine optimization.
  • Gain tips for creating and promoting videos that stand out from the crowd and help you reach your sales and marketing goals.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: Sales & Marketing ProfessionalsSales, Marketing & Customer Focus

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