International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21
LAS VEGAS
REGISTER EXHIBIT

Extreme Makeover Live: Social Media

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Tuesday, January 10 | 11:00 AM - 12:00 PM

Location: Tangerine Ballroom, West Hall F3

Format: Spotlight Session Level of Content: Intermediate

Who Should Attend: Remodelers, Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker(s): Dennis O'Neil, ONeil Interactive, Inc, Hunt Valley, Maryland | Will Duderstadt, M/I Homes, Inc, Gahanna, Ohio | Paul Fireman, Fireman Creative, Pittsburgh, Pennsylvania

What It's About:

Real builders. Real marketing. Live solutions. During this session, a few volunteer audience members will have their social media diagnosed, dissected and tweaked live and completely unscripted. You can volunteer to put yourself in the hot seat or participate in the live audience polls and laboratory exercises. Be prepared to dig deep and get your hands dirty while exploring social media and witness an Extreme Makeover in action.

What You'll Learn:

  • Scope an overall social media strategy and plan a campaign.
  • Build and execute a successful post, including hashtag research, copywriting, scheduling, link building and conversion reporting.
  • Create a paid ad targeting one or more platforms (Facebook, Twitter, Instagram).
  • Identify the Key Performance Indicators (KPIs) associated with social media and assess the success—or failure—of a campaign.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Spotlight sessions will be on a first-come, first-served basis.

Tags: RemodelersSales & Marketing ProfessionalsSales, Marketing & Customer FocusSingle Family - All

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