International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Extreme Makeover Live: Social Media

Tuesday, January 10 | 11:00 AM - 12:00 PM

Location: Tangerine Ballroom, West Hall F3

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Spotlight SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Remodelers, Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

What It's About:

Real builders. Real marketing. Live solutions. During this session, a few volunteer audience members will have their social media diagnosed, dissected and tweaked live and completely unscripted. You can volunteer to put yourself in the hot seat or participate in the live audience polls and laboratory exercises. Be prepared to dig deep and get your hands dirty while exploring social media and witness an Extreme Makeover in action.

What You'll Learn:

  • Scope an overall social media strategy and plan a campaign.
  • Build and execute a successful post, including hashtag research, copywriting, scheduling, link building and conversion reporting.
  • Create a paid ad targeting one or more platforms (Facebook, Twitter, Instagram).
  • Identify the Key Performance Indicators (KPIs) associated with social media and assess the success—or failure—of a campaign.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Spotlight sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language