International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Hunting for Unicorns: Creating the Skilled Labor You Need by Attracting & Cultivating Talent

Wednesday, February 20 | 1:45 - 2:45 PM

Location: LVCC - South 227

Format: Building Knowledge SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Subcontractors and Specialty Trade Contractors, Single Family - All, Remodelers

Track: Business Management

What It's About:

When looking for skilled labor, it often feels like construction business owners are hunting for unicorns—searching for a creature that doesn't seem to exist. The skills gap has been growing for decades given the Great Recession, Baby Boomer retirement, and a younger generation not encouraged to pursue a career in the trades. This advanced session explores why construction companies must shift from "hiring for skill" to "recruiting for talent" in order to remain relevant in the coming years, and how to develop recruiting, hiring, and training practices that show Millennials a path and create opportunities along the way. Learn how to successfully attract and develop your own skilled labor force and what that means for the companies that don't.

What You'll Learn:

  • Explore effective ways to counteract the myths that construction jobs aren’t a “good career,” and encourage youth to pursue careers in the trades.
  • Understand how technology is changing the value of white collar and blue collar jobs and how to use these changes to grow your business.
  • Learn the three tools used to successfully recruit, hire and train a new generation of skilled labor for your construction business.
  • Apply the most effective strategy to retain and motivate talent within your construction business.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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