International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21
LAS VEGAS
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Let Your Lead Data Lead the Way: Marketing Attribution 101

Wednesday, February 20 | 1:15 - 1:45 PM

Location: LVCC - Tech Bytes - South 229

Format: Tech Bytes SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Single Family - Custom, Single Family - All, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

It’s rare for a buyer to decide a builder or home is right for them based on a single ad. Home buyers use a variety of resources throughout their decision-making process, yet too often marketers credit a single campaign with converting leads. In this Tech Bytes session, panelists will use real-world builder scenarios and examples to illuminate the downfalls of single-touch marketing models, and provide the steps to take for multi-touch attribution. Learn how to connect your marketing channels and data sources to your CRM, the different attribution models, and how to analyze results and adjust.

Office Hours: Stick around after the session for a review of your current CRM practices with suggested tactical improvements, or to get your questions answered.

What You'll Learn:

  • Learn step-by-step how to connect your marketing channels and data sources to your CRM.
  • Learn about different attribution models.
  • Learn the critical steps to analyze results and adjust campaigns for optimized performance.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)



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