What It's About:
It’s rare for a buyer to decide a builder or home is right for them based on a single ad. Home buyers use a variety of resources throughout their decision-making process, yet too often marketers credit a single campaign with converting leads. In this Tech Bytes session, panelists will use real-world builder scenarios and examples to illuminate the downfalls of single-touch marketing models, and provide the steps to take for multi-touch attribution. Learn how to connect your marketing channels and data sources to your CRM, the different attribution models, and how to analyze results and adjust.
Office Hours: Stick around after the session for a review of your current CRM practices with suggested tactical improvements, or to get your questions answered.
What You'll Learn:
Learn step-by-step how to connect your marketing channels and data sources to your CRM.
Learn about different attribution models.
Learn the critical steps to analyze results and adjust campaigns for optimized performance.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.
NAHB - 0.50 CE hour(s)