JAN 31-FEB 2, 2023

Robert Cowes


Picture of Robert Cowes

Robert Cowes


SmartTouch® Interactive Austin, Texas

A recognized real estate and home builder marketing expert, business owner and speaker, Robert Cowes III is President and CEO of SmartTouch® Interactive, an internationally known, award-winning interactive real estate marketing agency that is the only real estate marketing firm to offer its own proprietary CRM and marketing automation platform. Originally from Panama, Robert is a former college and semi-pro baseball player turned real estate lead gen marketer. As an entrepreneur and 20-year marketing veteran, he has founded multiple companies, including SmartTouch® Interactive and collaborated with numerous businesses across Texas, the U.S. and his native Panama to stimulate economic development in the home building and real estate development industries. Through his decades of leadership experience, he developed award-winning software solutions, including SmartTouch® NexGen CRM and Marketing Automation and has grown a team of award-winning real estate marketing experts to become a highly sought after home builder and real estate developer marketing agency. In less than a decade, SmartTouch®’s lead generation programs generated over 2 million leads and nurtured over 250,000 prospects that led to over 2 billion in sales. Today, his firm employs 17+ full and part time staff, 10 contractors and has helped over 50+ young professionals explore a career in real estate marketing. Robert has served on the Board of Directors for the Austin Home Builders Association, the Sales & Marketing Council for the National Home Builders Association and the American Marketing Association Austin Chapter. He is author of the marketing strategy playbook for residential new home builders and developers, All Lines In: Find More Buyers, Sell More Homes.

Where you can find Robert Cowes during IBS:

Bottling Buyer Anticipation: Setting Expectations in a High Demand Era
Thursday, February 10 | 1:45 - 2:45 PM EST

To Pivot or Not to Pivot? 10 Key Marketing Changes You Must Make in 2022
Tuesday, February 8 | 1:45 - 2:45 PM EST

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  • 1201 15th St NW
    Washington, DC 20005

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