SMA Consulting Orlando, Florida
Bob is one of the homebuilding industry’s most respected financial & business management consultants. SMA Consulting is one of the nation’s oldest and largest management consulting companies exclusively serving the homebuilding industry. From their corporate offices in Orlando, FL, SMA serves a client list that, in 2015, built 6,000+ homes and had revenues exceeding $1.5 billion. SMA’s mission is to help homebuilders run more efficient and profitable businesses. Bob brings 35+ years of management experience to SMA’s clients. Prior to his full-time move into consulting in 2003, Bob was Executive Vice President and Chief Operations Officer of Land Solutions, a Florida based land development firm, EVP for Cooper Homes, the home building division of Cooper Communities, and for ten years was a partner and Chief Operations & Financial Officer of Wayne Homes of Ohio prior to their sale to Centex. While at Wayne Homes, Bob helped triple Wayne’s annual volume to 650+ homes per year while raising profit levels to 35% gross and near 20% net. Building on scattered sites and on the land of their customers exclusively, Wayne was the first non-land holding builder to be bought by a public home building company.
Where you can find Bobby Whitten during IBS: A Systematic Approach for Hiring & Training Your Project Managers Building a Culture of Profitability: How Top Builders Maximize Margins & Protect Profit