International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

The "Booming" 55+ Market: How to Add Boomers to Your Business Plan

Tuesday, January 21 | 10:30 - 11:00 AM

Event Type: Centrals Education

Location: LVCC - 55+ Housing Central - North 261

Registration Type: All IBS registration types


What It's About:

Boomers are buying, but they are not quite like the rest. During this presentation, hear from a Georgia builder who has been successful with this segment. You will learn how their wants and ways of buying are different, and how you can adjust community design, products offered and the processes to successfully attract this buyer and add them to your business plan.

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language