International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Excelling in the Art of the 55+ Sale Through Dynamic Communication Skills

Tuesday, January 21 | 1:45 - 2:15 PM

Event Type: Centrals Education

Location: LVCC - 55+ Housing Central - North 261

Registration Type: All IBS registration types


What It's About:

It's well-known that 55+ buyers can take their sweet time to purchase a new home, and upgrades and perks are not typically a driving factor for this demographic. These buyers are after much more—but how do you determine what that is? Let’s explore how your sales team can use a science-based methodology to refine their communication skills, help buyers imagine their future and elevate their emotion to shorten the sales cycle, which ultimately boosts your bottom line. You'll gain a deeper, more customer-centric strategy by combining brain science and storytelling in a way that moves these typically slow 55+ buyers forward. Bring your challenges that may be holding back your sales people, business and profitability and we'll explore some solutions together.

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  • 1201 15th St NW
    Washington, DC 20005

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