What It's About:
It's well-known that 55+ buyers can take their sweet time to purchase a new home, and upgrades and perks are not typically a driving factor for this demographic. These buyers are after much more—but how do you determine what that is? Let’s explore how your sales team can use a science-based methodology to refine their communication skills, help buyers imagine their future and elevate their emotion to shorten the sales cycle, which ultimately boosts your bottom line. You'll gain a deeper, more customer-centric strategy by combining brain science and storytelling in a way that moves these typically slow 55+ buyers forward. Bring your challenges that may be holding back your sales people, business and profitability and we'll explore some solutions together.