International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Dominating the 55+ Market: How the Hyper-Successful Communities Do It

Tuesday, January 21 | 3:45 - 4:15 PM

Event Type: Centrals Education

Location: LVCC - 55+ Housing Central - North 261

Registration Type: All IBS registration types


What It's About:

You'll learn about surprising findings from original market research conducted by RCLCO Real Estate Advisors on the wants and needs of 55+ home buyers. How should you think about age-restricted versus age-targeted and what is the impact on sales? How should you prioritize product, pricing, mobility and smart home technology? What are the three things that the hyper-successful active adult communities all do right? This engaging presentation will answer these questions and more and provide actionable strategies for the development and marketing of your communities.

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