International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Nurturing 55+ Prospects Through a Longer Customer Journey

Wednesday, January 22 | 8:00 - 8:30 AM

Event Type: Centrals Education

Location: LVCC - 55+ Housing Central - North 261

Registration Type: All IBS registration types


What It's About:

Research shows that up to 60% of online leads are never followed up on. Why? Because sales teams are generally trained to focus on prospects looking to buy in the next 90 days. But 55+ home buyers start their research early and may enter your lead database 18 - 36 months before they're ready to buy. Implementing a robust automated lead nurture program keeps these early researchers engaged and builds relationships that not only keep you top of mind, but can help shorten the sales cycle and let your sales team focus on the short-term buyer. You'll learn how different communities are using automated lead nurture to achieve these goals and more.

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  • 1201 15th St NW
    Washington, DC 20005

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