9-12, 2021

Press Policies

Press Registration Policy
Policy on Videotaping During Design & Construction Week®
NAHB Zero-Tolerance Policy for On-Site Soliciting

Press Registration Policy
Complimentary press credentials are issued only to qualified journalists (reporters, editors, freelance writers, bloggers and news photographers, producers, etc.) working for media outlets relevant to the housing industry.

Non-editorial/paid press registration is available for marketing, public relations, advertising, sales, publishers, book authors, book editors and other non-editorial employees of a media organization who plan to engage in any sales or marketing activities. Satellite media tours (paid or unpaid) are strictly prohibited.

Please note that all press registrations will be reviewed and are subject to approval. Additional information or supporting verification may be required before press credentials will be provided. The National Association of Home Builders (NAHB) and National Kitchen and Bath Association (NKBA) reserve the right to deny any press applicant if sufficient credentials are not provided.

Print Media:
Reporters, editors and other editorial staff from a print media outlet must be able to show either a masthead from a current publication listing you as an editorial contact, or supply a bylined article published within the last two months or issues.

Freelance writers must provide a bylined article that was published within the six months prior to registration. Additionally, to qualify for press credentials they must have written a minimum of three published articles within the last year in an accredited media outlet.

Still Photographers:
Photographers must submit a letter or email from the news organization they are representing describing what they have been hired to cover. Emails must come from the assigning editor's corporate email account. Generic email addresses (i.e. Gmail, Yahoo, Hotmail, etc.) will not be accepted.

Bloggers/Online Media:
Press registration for bloggers and other online media outlets will be considered on a case-by-case basis by the NAHB and the NKBA.

  • To be considered for press credentials, the blog must have been established prior to Design & Construction Week® (DCW), must be independently hosted and regularly updated with original and current housing/design news for a minimum of a year.
  • The industry-related blog must adhere to a standard of professional responsibility regulating institutional journalism, such as editing, fact-checking and disclosure of conflicts of interest.
  • The blogger must have posted a bylined housing industry piece within two months prior to registering for Design & Construction Week and show a history of at least 12 new bylined posts within a six-month period.
  • Company branded blogs and those affiliated with a service, product or other type of business will not be considered.
  • YouTube, Facebook, Twitter or Tumblr sites, personal blogs, communities, forums and user groups will not be considered.
  • Press registrants must disclose any conflict of interest. Credentialed media are prohibited from engaging in a pay-for-play arrangement or any other type of financial compensation that may influence their coverage.
  • Applicants must be able to supply, upon request, a recent monthly web traffic report from an external demographic tool such as Google Analytics, verifying the publication or blog receives a minimum of 1,000 unique monthly visitors.

Production Companies:
Production companies must pre-register under the policy on taping during Design & Construction Week and may not register on site. Production crews and broadcast media should refer to the “Policy Regarding Production Groups and Taping During Design & Construction Week" for a complete list of requirements.

In-house Publication Employees:
In-house newsletter writers, book authors, book editors and publishers do not qualify as working press. 

Publishers must register as non-editorial paid press. However, publishers who also act in an editorial capacity for their publication may be considered for complimentary press credentials by demonstrating a regular history of bylined articles written for the publication, if no other editorial staff from the publication are attending. Publishers will be granted credentials at the NAHB and the NKBA's discretion.

Public Relations Activities Prohibited:
It is the policy of NAHB and NKBA to require all persons requesting complimentary press credentials to disclose, in advance, whether they will be conducting any business other than reporting while at Design & Construction Week. This includes, but is not limited to:

  • Requesting/receiving any form of compensation in exchange for the promotion of products, goods or services at the International Builders' Show® (IBS) or the Kitchen and Bath Industry Show (KBIS).
  • Discussing opportunities for exhibitors to advertise in the representing publication.
  • Setting up appointments between exhibitors and publication representatives for further on- or off-site business dealings.
  • Engaging in any sales, marketing or public relations capacity at the show.
  • Prohibited activities include, but are not limited to, marketing and sales of satellite tours for or by on-air talent, producers and/or production staff, and marketing and sales of ad space for any publication of any kind by reporters, editors and/or photographers. It is an inherent conflict for a journalist to perform public relations work, paid or unpaid.

If you have any questions about whether specific activities are prohibited, please contact Stephanie Pagan or Liz Thompson with any questions. Anyone found conducting such practices without prior, written consent from NAHB and NKBA may have their credentials revoked and be removed from the premises for the duration of the show. Individuals solely engaged in sales, marketing or any type of "pay-for-play" activities must register as paid press.

Policy on Videotaping During Design & Construction Week
General Policy:
For safety and legal reasons, the National Association of Home Builders (NAHB) and Emerald Expositions, the show manager for KBIS, strictly limit taping at the International Builders’ Show and the Kitchen and Bath Industry Show (KBIS) during Design & Construction Week.

NAHB and Emerald Expositions require all video and production crews to request permission to record on either show floor, and to apply in advance as either a production company or a videography crew. All production companies and videography crews must pre-register and submit their application by Monday, December 28, 2020. On-site registration will not be available. Local network news crews are the exception to this rule and may register on site.

Anyone planning to record video on the show floor must be pre-approved. Please contact Stephanie Pagan or Liz Thompson with any questions.

A production company is a crew that is taping for a show in current production and booked to air on a recognized network or station.

A videography crew is a camera crew or cameraman contracted by an IBS or KBIS exhibitor to record solely in that exhibitor’s booth for that company’s private/non-broadcast use only.

Producers scouting for a show or others who do not meet these qualifications must purchase Non-Editorial Media/Paid Press passes and may not bring cameras onto either show floor. 

Insurance Requirements:
All production companies and videography crews, at their sole cost and expense, must procure and maintain through the term of the 2021 Design & Construction Week, comprehensive general liability insurance against claims for bodily injury and property damage occurring in or upon or resulting from any activities or persons on the premises leased by NAHB and/or Emerald Expositions. Such insurance shall include contractual liability and product liability coverage, with combined single limits of liability of no less than $1,000,000. In addition to submitting an application, all applicants must provide an original certificate of insurance from their insurance company or agent showing the required coverage and naming the National Association of Home Builders; its directors, officers, agents and employees; Emerald Expositions; its directors, officers, agents and employees; and the Orange County Convention Center as additional insureds from February 4-14, 2021.

To Apply:

  • Submit an application requesting permission to record at the show.
  • Provide an original certificate of insurance from company’s insurance company or agent.
  • Production companies must submit a letter or email from the programming office of a recognized network or station detailing the assignment and stating that the production company is at the show to tape for a specific program. Emails should include air date and contact information, and must be sent from a corporate email address. Generic emails such as Gmail/Yahoo will not be accepted.
  • Videography Crews must submit a letter or email from the exhibitor stating that the company will be working under contract to record at their booth. If your company has been contracted to tape more than one exhibitor at either show, you must submit a separate request and paperwork for each company. Crews will be removed from the show if found working an unapproved exhibitor’s booth. Crews need to indicate if all content will be used exclusively for exhibitors’ private/non-broadcast use or not. If content is used for LIMITED broadcast, videography companies will be charged a service fee of $1,500 per day, per crew and per exhibitor. You will be billed upon approval of your Request to Tape form. All fees must be paid in full one week prior to the scheduled taping and are non-negotiable and non-refundable.

Upon Approval:

  • NAHB/Emerald Expositions will notify all applicants whether or not they have been approved to tape at the show and will provide final instructions for approved groups.
  • Approved production companies must register as working press.
  • Each approved cameraman/crew will receive a daily camera permit to gain access to the show floor. These must be affixed to the camera in a visible manner at all times. No video camera will be allowed in the exhibit area without a properly displayed permit, and cameras without properly displayed permits will be asked to leave the show floor. 
  • All approved crews carrying a video camera must enter the show floor through a designated media entrance
  • All crews must secure appropriate permission to tape in any booth from all application parties before taping can begin. This includes the use of release forms. NAHB/Emerald Expositions hold the right to obtain all release forms if requested.

No other individuals other than approved crews will be permitted to carry a video camera into the exhibit area.

NAHB and Emerald Expositions reserve the right to remove representatives of any production company or videography crew from the show if they deem that the company or its representative(s) in any way violated stated policies and/or misrepresented itself or the nature of its business. NAHB and Emerald Expositions furthermore reserve the right to confiscate all recordings taken inside any of the IBS or KBIS exhibit areas. Anyone removed from the show forfeits their right to any and all refunds. In no event will NAHB or Emerald Expositions be responsible or liable for the out-of-pocket expenditures or other commitments of the production company or videography crew. We reserve the right to modify this policy without public notice.

For additional information, please contact Stephanie Pagan or Liz Thompson.

Zero-Tolerance Policy for On-Site Soliciting:
The National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA) would like to remind all members of the media registered for the International Builders' Show (IBS) and the Kitchen and Bath Industry Show (KBIS), of its zero-tolerance policy for on-site soliciting by attendees with complimentary working press credentials.

All press registrants require appropriate credentials and are subject to prior approval by NAHB and NKBA.

Working press with complimentary credentials may not solicit business from exhibitors, spokespeople or attendees during the International Builders' Show or the Kitchen and Bath Industry Show. Prohibited activities include, but are not limited to, marketing and sales of satellite tours for or by on-air talent, producers and/or production staff, and marketing and sales of ad space for any publication of any kind by reporters, editors and/or photographers. Anyone found engaging in such behavior will be subject to having their working press credentials revoked immediately. NAHB and NKBA reserve the right to enforce the rules and policies as deemed appropriate. Enforcement of these rules and policies may result in the ejection from the premises of any persons lacking the appropriate credentials and/or registration.

Non-Editorial/paid press registration is available for marketing, public relations, advertising, sales, publishers, and other non-editorial employees who plan to engage in any sales or marketing activities. Please contact Stephanie Pagan or Liz Thompson, if your convention plans include any of these activities and you need to re-register or if you have any questions.

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language