Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023

Master Workshops

Master Workshops are in-depth, 3-hour intensive programs that dig deep into specific industry topics. Regardless of registration type, all IBS registrants can purchase a seat in a Master Workshop.

Master Workshops will be held Monday, January 30, as part of pre-show education before the show officially kicks off, and will be open to all registered IBS attendees for an additional fee.

People sitting in rows of chairs facing forward
Monday, January 30, 2023 | 9:00 am – 12:30 pm
Leveraging Health, Wellness & High Performance Solutions to Meet Demand

Market studies show consumer interest in healthier homes and communities has been increasing for several years, and the pandemic has quickly accelerated these interest levels. No matter the price point, new build or retrofit, today’s consumers are prioritizing health and wellness so they can stay in their homes longer and improve its impact on their well-being. In this Master Workshop, leading experts in healthy and high performance building will explore the design and construction principles of a healthy home, and how to apply building science and wellness solutions to entice homeowners and meet their needs. Through real data, real examples and real lessons learned, you’ll discover industry-leading strategies for taking the health and performance of your homes to the next level—and do so profitably.

Learning Objectives:

  • Discuss post-pandemic health and wellness trends and priorities for key market segments.
  • Analyze building science solutions for new and existing homes to increase health and wellness at multiple price points.
  • Explore how energy and water strategies can be applied to improve indoor environments in both new and existing homes.
  • Identify healthy home products, systems and technologies on the market today that optimize ventilation, indoor environmental quality, occupant health and durability.


  • Deana Vidal (Moderator) – Senior Manager, Design Consulting, John Burns Real Estate Consulting
  • Karla Butterfield – Sustainability Director, Steven Winter Associates, Inc.
  • CR Herro – SVP Operations, Bettr Homes
  • Nathan Kahre – Business Development Manager, EnergyLogic
  • Gene Myers – Chairman and Chief Sustainability Officer, Thrive Home Builders
Monday, January 30, 2023 | 9:00 am – 12:30 pm
Revive & Retool Your Customer Experience Journey

Over the past two years, the customer experience has taken a back seat as we dealt with a frenzied pace of sales paired with continuous supply chain issues, construction delays and labor challenges. With the market returning to a somewhat familiar rhythm, builders and remodelers are left wondering how to revive their strategies and provide the experience buyers now expect. Fortunately, this Master Workshop has the answers! Marketing, sales, design, communication, change orders, warranties, referrals and more—no stone will go unturned as our panel of industry experts outline best practices for building a market-proof customer journey from pre-sale to post-close and beyond.

Learning Objectives:

  • Identify lead gen and conversation tools, including how to attract buyers to (and keep them on) your website, rock-solid referrals and more.
  • Discuss the importance of proactive versus reactive communication and how to train your team to deliver difficult news without risking cancellation.
  • Discover ways to manage some of the trickiest parts of the journey including selections, change orders, delays, call-backs and warranties.
  • Learn about various proptech tools to keep customers informed as well as build loyalty.


Christopher Hartley (Moderator) – VP of Sales, K. Hovnanian Homes DFW

Monday, January 30, 2023 | 1:00 – 4:00 pm
After the COVID Bump: Combating Margin Squeeze & Finding Profit in the Process

After the unexpected "COVID Bump" led to high and often record profits, most builders are now feeling the impact of material and labor shortages on margins, further aggravated by higher interest rates. While work to reduce material cost continues, builders will find greater margin opportunities through an aggressive, concentrated focus on their processes. This Master Workshop provides a macro overview of the 12 key processes all builders must create, maintain and perform in order to increase margins. In an interactive setting, learn how to effectively use Excel templates to systematically evaluate key processes with data, including schedule impact, true cost of variance, wasted trips to building sites and more.

Learning Objectives:

  • Understand why the "COVID Bump" that increased builder profits can no longer keep pace with labor, material, land and overhead costs.
  • Identify the 12 key processes all builders must build, maintain and continually improve and how they can provide the greatest opportunity to increase profit in any market.
  • Understand why traditional methods to measure process impact have been largely ineffective at capturing the true total impact on both product and process.
  • Learn how to apply newly acquired skills using provided Excel templates designed to enable fully accurate evaluation of process impact, using your own data.


  • Scott Sedam – President, TrueNorth Development
Monday, January 30, 2023 | 1:00 – 4:00 pm
The 2023 Design Charrette: Discuss, Design, Discover

Are you an architect, designer or builder interested in new viewpoints on home design? Unsure about charrettes or their benefit? Still finding your sea legs for designing single family homes? If you said “yes” to any of these, then kick off your IBS education experience at the 2023 Design Charrette! This interactive program brings together attendees from across the country to exchange ideas and jointly tackle a series of design challenges including lot size, buyer profile, location and more. Small groups will work alongside an experienced architect to explore common pitfalls, discuss changes and draft specific solutions. Group leaders will then present their results to all, allowing you to walk away with countless new ideas and unique perspectives about today’s top design trends.

Learning Objectives:

  • Identify key design priorities and features for different buyer profiles.
  • Discuss the advantages/disadvantages of different design solutions for a lot.
  • Understand how to evaluate a lot, and how to determine which design solution may be the best fit depending on location, target market, and other constraints.
  • Hear from fellow builders and designers how they approach common design challenges and share solutions for future work.


  • Donald Ruthroff (Moderator) – Principal/Senior Architect, Dahlin Group Architecture Planning
© 2022 National Association of Home Builders of the United States. All rights reserved.
NAHB logo

IBS logo

Select Your Language