Conversations & Strategies for Selling to the "New" 55+ Active Adult

What It's About

The 55+ active adult is experiencing a transformative shift in their housing preferences and timing. They are looking for a home, yes, but also a lifestyle upgrade and individuality. Through stories and experiences, we’re discussing this buyer as a right-sizer in square footage and a new-sizer in activities and amenities. Learn how social connection and community is of the utmost importance to them where "friends become family". Discover effective communication and lifestyle centric marketing conversations and strategies to meet them. Uncover ways to use their emotions to sell them to them through a tailored, transparent and trustworthy experience.

How to Attend

Open to all IBS registrants.

Speakers

Kerry Mulcrone

Kerry & Co.