FEB 25 - 27, 2025 | Las Vegas, NV
FEB 25 - 27, 2025

New Product Zone Application

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The New Product Zone, rated as the most valuable and most visited among 2023 IBS surveyed attendees, features the newest products attendees come to discover at The Builders' Show.

Spaces are limited. Don't miss the chance to become part of the most sought-after location on the IBS exhibit floor. Submit your application and reserve a spot for your new product before spaces sell-out!

Promotional Benefits
  • Featured listing in the New Products section in the IBS online exhibitor directory
  • Promotion of the Zone in the Official IBS Show Guide
  • Online promotion of your participation on buildersshow.com, social media, and more!

Definition of a New Product

For the purposes of this program, a new product is defined as one that:

  • is manufactured or exclusively distributed by a company exhibiting at this year’s IBS.


  • was introduced to the marketplace and is commercially available between March 1, 2023 and February 27, 2024.

Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.


All active 2024 IBS exhibiting companies are eligible to apply to participate in the New Product Zone, located on the show floor at the entrance to the Central Exhibit Hall (Booth #C2061).

Companies are limited to displaying four new products (one per submission form).

Space will be limited, and products will be reviewed and approved by NAHB staff on a rolling basis to ensure the product meets the New Product Zone qualifications described below.

In order to qualify, a product must meet the following criteria:

  • Product must meet the definition of a new product as stated above.
  • Company must provide a photo and brief description of the product including the benefits and features along with how the product provides value to the residential construction market.
  • Completed application and payment must be received at NAHB by February 6, 2024.
  • Agree to the terms & rules of participation below.

Space Options

Floor (5' x 5' open space meant for larger products)


Table (24" x 36" open space meant for medium size products)


Cabinet (19.25” x 11" enclosed space meant for smaller products)


Space options are subject to availability.

How to Apply
  • Log in to your Exhibitor Portal.
  • Click on the New Product Zone Application task in your exhibitor checklist.
  • Select a Space Option.
  • Complete the product information form, including product name, description, dimensions, introduction date and product webpage, press release or image.

ONLY 75 spots are available! Exhibitors can submit up to 4 new products.

Apply in your Exhibitor Portal

Delivering Your Product

All entries must be personally checked-in at the entrance of the Central Exhibit Hall (Booth #C2061) on Monday, February 26, from 9:00 AM - 5:00 PM. Products will not be accepted after 5:00 PM on Monday, February 26. If necessary, more check-in times will be made available for Sunday, February 25. All costs related to inbound and outbound freight are the responsibility of the exhibiting company. To ensure a smooth check-in, exhibitors should schedule a time for product drop-off.

On-Site Delivery

If you are bringing your product with you to the show, it must be delivered to the New Product Zone booth by a representative of the exhibiting company. If you need assistance transporting a large or heavy product located within the convention center to the New Product Zone booth, please make arrangements with Freeman, as outlined in the Labor section below (see LABOR).

Empty boxes/containers will be stored away by Freeman. Storage labels will be available during check-in.

Product Display

The product must be removed from any and all packaging. Assembled product displays and any shipping containers may be no larger than 5' wide x 5' long to be displayed in the New Product Zone. Please bring bulk items pre-assembled, the way you would like them displayed. This will greatly minimize your check-in time onsite. Large products may be placed on the floor, or if the product is larger than 5' wide x 5' long, exhibitors may place a printed photo on a table.

Staffing is Prohibited

Products are for display only. Participating companies are not allowed to assign employees to their New Product Zone space, and it should not be staffed like an exhibit booth. The objective of the New Product Zone is to generate interest in your new product and drive attendees to visit your exhibit booth for more details.

No Handouts

Handouts and flyers are considered marketing materials and are not allowed to be placed in your New Product Zone space.


Show Management will provide a sign for each entry. Signs will include the exhibiting company's name, product name, product description, booth number, and QR code directed to your Online Exhibitor Listing.

Marketing Signs Are Not Permitted

Product entries may not be displayed with a marketing sign. An example of a prohibited marketing sign would be "25% Off Show Special" or "Buy One Get One Free."

Product May Not Be Mounted Onto Another Part to Show How It Works

Products that contain small parts or multiple pieces should be mounted on a display board. The product should fill the entire display board and not take away from the product being displayed. The only graphics permitted on the product display board or stand are company or brand name and logo. No marketing, advertising, sales, or description copy will be allowed. Show Management has the right to disallow or remove any displays.

Alternatively, a single photo may be displayed with a product to show its usage. The photo may be no larger than 8 ½” x 11” and may not contain any marketing, advertising, sales, or description copy. The photo may only show usage or application of the product. Exhibitor must provide an easel or standing frame that is no larger than the photo. Show Management reserves the right to remove any photo not meeting these requirements.

Prototypes, Mock-ups & Blueprints are Not Allowed

Prototypes, Mock-Ups and Blueprints do not qualify as finished products.

A new product is defined as one that:

  • is manufactured or exclusively distributed by a company exhibiting at this year’s IBS


  • was introduced to the marketplace and is commercially available between March 1, 2023 and February 27, 2024.

Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.

Products with Movement

Products with movement are permitted with Show Management approval, as long as the movement pertains to the usage of the product and does not create a safety hazard. A rendering, description and dimensions of the displays must be e-mailed to [email protected] before the show for approval.

Flammable Products/Liquids

No flammable products or liquids are permitted.

Digital Product Entries. Computers & Software

Entrants who wish to display a home page, application or computer catalog may do so. Software may be displayed on a laptop computer or mobile device. Devices must be self-sufficient and set to run for the entire Show. Running presentations must only demonstrate the product and may not include sales or advertising content. Devices must be set to display themselves and may not be interactive. IBS Show Management is not responsible for any equipment or software on display during the Show. Show Management reserves the right to prohibit presentations deemed inappropriate at their sole discretion. It is the participant’s responsibility to ensure that their device, TV, laptop, etc. is locked and secured.

If a product entry is purely or primarily digital in nature (i.e., GPS unit, ECU tuner, diagnostic tool, etc.) exhibitor may display a single sign explaining the programming and/or functionality alongside the product. Such signage may not exceed 8 ½”x11,” and the exhibitor must provide an easel or standing frame no larger than the signage itself. This signage cannot contain any marketing, advertising, or sales copy. Show Management reserves the right to remove any signage not meeting these requirements.

Product Removal

Exhibitors must make arrangements to remove their products between 5:00 PM - 6:30 PM on Thursday, February 29. Removal of products before 5:00 PM is prohibited. Products left at the booth will be disposed of and any fees for disposal will be charged to the exhibitor.


IBS and Show Management does not accept any responsibility for entries. By completing the entry form, you expressly waive and release IBS and Show Management, their respective directors, officers, employees, agents and/or servants from and against any and all liability for damage, destruction or loss of the entry submitted to the New Product Zone or any consequential loss or damage whatsoever.


Freeman can assist with the delivery of New Products that cannot be hand-carried to the New Product Zone. If your product requires a cart or labor for check-in, complete the Labor Order Form located in the Online Exhibitor Services Manual. Carts will be available for a fee during check-out on Thursday, February 29 until 7:00 PM.


If electricity is required at your New Product Zone space, you will need to request it on your application. This is a single outlet - 5 amps 120 volts. Electricity may be purchased for table and floor spaces only. Cabinet spaces are unable to accommodate electricity.


Exposition Management has absolute discretion to exercise these rights. Provided, however, that the taking by Exposition Management of any one or more of the above actions shall not limit in any way other remedies available to Exposition Management provided elsewhere in this Contract or provided by law.

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