FEB 17-19, 2026 | ORLANDO, FL

55+ Housing Central

Explore the 55+ Housing Market

The below information is related to events that took place at IBS 2025. For information on IBS Centrals at IBS 2026, please check back this fall.

The NAHB 55+ Housing Council serves the special needs of NAHB members involved in all aspects of 55+ housing, including design, development, finance, ownership, management, and sales and marketing. For more information, please visit the NAHB 55+ Housing Council.

People standing in hallway, exiting conference room

One of the Fastest Growing Housing Segments

55+ Housing Central is where you’ll discover current trends, identify what makes this market different and refine your strategies to work with this growing number of potential buyers.

Redefining What the “Retirement Lifestyle” Looks Like

There’s something for everyone who wants to succeed with their clients at 55+ Housing Central.

What Happened at 55+ Housing Central?

55+ Housing Central - West 308

All Days

Tuesday, February 25

Wednesday, February 26

Thursday, February 27

Select a Day:

Tuesday, February 25

8:00 - 8:30 AM

Leading with Empathy: How to Make the Buying Process Easier for 55+ Buyers

LVCC - 55+ Housing Central - West 308

9:45 - 10:15 AM

Past, Present & Future: The Outlook for 55+ Housing

LVCC - 55+ Housing Central - West 308

11:15 - 11:45 AM

Unlock Design Secrets to Building Vibrant, 55+ Age-Friendly Communities

LVCC - 55+ Housing Central - West 308

12:00 - 12:30 PM

55+ Trends Direct from the Construction Site

LVCC - 55+ Housing Central - West 308

1:30 - 2:00 PM

CANCELLED: Power Scripting for Dynamic 55+ Courtship

LVCC - 55+ Housing Central - West 308

2:15 - 2:45 PM

55+ Housing Industry Council At-Large Members Meet & Greet

LVCC - 55+ Housing Central - West 308

3:15 - 3:45 PM

7 Housing Megatrends Shaping the Future of Housing

LVCC - 55+ Housing Central - West 308

3:45 - 5:30 PM

Hop & Pop 55+ Central Tuesday Happy Hour

LVCC - 55+ Housing Central - West 308

Wednesday, February 26

8:00 - 8:30 AM

CANCELLED: Not Your Mother’s Community: Innovations in 55+ Housing

LVCC - 55+ Housing Central - West 308

9:45 - 10:15 AM

Fireside Chat with 55+ Housing Industry Experts

LVCC - 55+ Housing Central - West 308

11:15 - 11:45 AM

Maximize Marketing Dollars & Drive More Sales by Leveraging 55+ Lifestyle Programming

LVCC - 55+ Housing Central - West 308

12:00 - 12:30 PM

Amenity-Focused Marketing: Selling the 55+ Experience, Not Just the Home

LVCC - 55+ Housing Central - West 308

3:15 - 3:45 PM

The Formula for Attracting Two Generations of Active Adults

LVCC - 55+ Housing Central - West 308

3:45 - 5:30 PM

Unwind & Connect at the 55+ Central Wednesday Wine Happy Hour

LVCC - 55+ Housing Central - West 308

Thursday, February 27

8:00 - 8:30 AM

Connections Not Content: How to Correctly Use AI in 55+ Sales

LVCC - 55+ Housing Central - West 308

11:15 - 11:45 AM

Selling Your Why: Clearly Communicating Why Potential Clients Should Hire/Work With You

LVCC - 55+ Housing Central - West 308

Tuesday,
February 25

8:00 - 8:30 AM Leading with Empathy: How to Make the Buying Process Easier for 55+ Buyers LVCC - 55+ Housing Central - West 308

9:45 - 10:15 AM Past, Present & Future: The Outlook for 55+ Housing LVCC - 55+ Housing Central - West 308

11:15 - 11:45 AM Unlock Design Secrets to Building Vibrant, 55+ Age-Friendly Communities LVCC - 55+ Housing Central - West 308

12:00 - 12:30 PM 55+ Trends Direct from the Construction Site LVCC - 55+ Housing Central - West 308

1:30 - 2:00 PM CANCELLED: Power Scripting for Dynamic 55+ Courtship LVCC - 55+ Housing Central - West 308

2:15 - 2:45 PM 55+ Housing Industry Council At-Large Members Meet & Greet LVCC - 55+ Housing Central - West 308

3:15 - 3:45 PM 7 Housing Megatrends Shaping the Future of Housing LVCC - 55+ Housing Central - West 308

3:45 - 5:30 PM Hop & Pop 55+ Central Tuesday Happy Hour LVCC - 55+ Housing Central - West 308

Wednesday,
February 26

8:00 - 8:30 AM CANCELLED: Not Your Mother’s Community: Innovations in 55+ Housing LVCC - 55+ Housing Central - West 308

9:45 - 10:15 AM Fireside Chat with 55+ Housing Industry Experts LVCC - 55+ Housing Central - West 308

11:15 - 11:45 AM Maximize Marketing Dollars & Drive More Sales by Leveraging 55+ Lifestyle Programming LVCC - 55+ Housing Central - West 308

12:00 - 12:30 PM Amenity-Focused Marketing: Selling the 55+ Experience, Not Just the Home LVCC - 55+ Housing Central - West 308

3:15 - 3:45 PM The Formula for Attracting Two Generations of Active Adults LVCC - 55+ Housing Central - West 308

3:45 - 5:30 PM Unwind & Connect at the 55+ Central Wednesday Wine Happy Hour LVCC - 55+ Housing Central - West 308

Thursday,
February 27

8:00 - 8:30 AM Connections Not Content: How to Correctly Use AI in 55+ Sales LVCC - 55+ Housing Central - West 308

11:15 - 11:45 AM Selling Your Why: Clearly Communicating Why Potential Clients Should Hire/Work With You LVCC - 55+ Housing Central - West 308

55+ Housing Sponsors

Check out information about the 55+ Housing sponsors.

Become a Sponsor

For more information on how your company can partner with 55+ Housing, please contact Mike Sutton at [email protected] or 202-266-8690.

SPONSORS

PCR (PrivateCommunities.com)

© 2025 National Association of Home Builders of the United States. All rights reserved.

1201 15th St NW
Washington, DC 20005

© 2025 NAHB International Builders' Show®

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