Game Changers
Kelley Earnhardt Miller & Alaina Money-Garman: Lead Differently to Drive Performance
OCCC - West Hall F3 - Tangerine
Ballroom - Spotlight Room
Tuesday, Feb 17 | 11:15 AM - 12:15 PM
Kelley Earnhardt Miller kicks off the first day of IBS 2026 as our Game Changer speaker, joining forces with Alaina Money-Garman from Garman Homes, for a compelling conversation on how leadership and culture directly drive business performance. A powerhouse in motorsports and business, Kelley is the driving force behind JR Motorsports, overseeing its race teams, management and business ventures. Recognized as one of NASCAR's most influential businesswomen, she brings a wealth of leadership experience, strategic insight and a proven record of building championship-winning multigenerational business teams.
Jon Taffer & Gene Myers: Building Competitive Advantage
OCCC - West Hall F3 - Tangerine
Ballroom - Spotlight Room
Wednesday, Feb 18 | 11:15 AM - 12:15 PM
Jon Taffer, the entrepreneur, TV personality and business strategist behind Bar Rescue, joins Gene Myers, founder of Thrive Home Builders, for a candid look at how smart differentiation helps businesses thrive, even during times of uncertainty. Jon brings his no-excuses approach to business performance and four decades of experience to show why, at the end of the day, all your problems are revenue problems.
With home builders facing rising costs, labor shortages, fierce competition and customers who expect more than ever, Jon will break down how disciplined systems, clear team expectations, stronger customer experience and smarter brand positioning turn challenging markets into growth markets. He'll share the operational moves and leadership habits he's used to help hundreds of businesses increase revenue, tighten margins and create real competitive advantage.
Lee Thomas Miller & Mollie Elkman: Storytelling, Authenticity & Building Brand Trust
OCCC - West Hall F3 - Tangerine
Ballroom - Spotlight Room
Thursday, Feb 19 | 11:15 AM - 12:15 PM
The final Game Changers session brings a jolt of creative inspiration from one of Nashville’s most versatile songwriters, Lee Thomas Miller, and one of home building's leading marketing voices, Mollie Elkman. Known for his chart-topping work, including writing songs for Tim McGraw, Garth Brooks, Chris Stapleton and Brothers Osborne, Lee will pull back the curtain on his writing process and show how connecting with audiences through honest, compelling storytelling can drive breakthrough results. Equally passionate about the power of connection -- and a unique storyteller in her own right as the author of The House That She Built children's book -- Mollie has built her firm on the belief that every creative choice should tell a story. She'll share her strategies for creating genuine builder-buyer trust in new and memorable ways and how authentic narratives inspire confidence and action. From music to marketing, expect an energizing look at the mindset behind great storytelling that engages buyers, differentiates your brand and creates real sales momentum.
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