FEB 27 - 29, 2024 | Las Vegas, NV
FEB 27 - 29, 2024

New Product Zone (NPZ)


The New Product Zone was the most highly-rated part of the 2023 IBS and had more than 7,000 people visit during the Show. To get huge exposure, your company can sponsor this 'must-see' part of the IBS Show floor. To add to your exposure--the NPZ will be located adjacent to the IBS/KBIS registration area in Central Hall--a high traffic area.

As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.

Sponsorship Benefits:

  • Company name and logo on Zone booth signage
  • Premium floor, table, or cabinet space at the front of the Zone to showcase a new product
  • Promotion of the Zone in IBS related outlets: Official Show Guide, BuildersShow.com, IBS Mobile App, etc.
  • IBStv product spotlight, which is broadcast at the convention center and online after the Show. Here is an example!

Sponsorship Options:

New Product Zone Sponsorship


New Product Zone Co-Sponsorship


Interested In A Sponsorship Opportunity? Contact Us!

Lynn Margiotta
VP, Sponsorship & Advertising Sales
Custom Packages for IBS and Production Builders Executive Club
Exhibiting Companies: Key Accounts
P: (202) 266-8685
M: (202) 253-7143
[email protected]

Cheryl Lewis
Manager, Business Development
Craft Techniques Zone, Construction Performance Zone, Remodeling Central, Design Central, Best in American Living Awards
Exhibiting Companies: #, A-C
P: (202) 266-8208
[email protected]

Robin Habberley
Director, Business Development
Sales Central, Multifamily Central, The Nationals Awards
Exhibiting Companies: D-F
P: (202) 266-8051
M: (202) 615-3909
[email protected]

Kim Friedman
Manager, Business Development
Professional Women in Building
Exhibiting Companies: G-O
P: (202) 266-8208
M: (317) 340-4702
[email protected]

Michael Sutton
Manager, Business Development
Video Production Needs, Custom Building Central, 55+ Central
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]

Brian Rosenthal
Senior Manager, Sponsorship Operations
New Product Zone and Sponsorship Operations
P: (202) 266-8188
[email protected]

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