FEB 25 - 27, 2025 | Las Vegas, NV
FEB 25 - 27, 2025

New Product Zone (NPZ)

Sold Out


The New Product Zone was the most highly-rated part of the 2023 IBS and had more than 7,000 people visit during the Show. To get huge exposure, your company can sponsor this 'must-see' part of the IBS Show floor. To add to your exposure--the NPZ will be located adjacent to the IBS/KBIS registration area in Central Hall--a high traffic area.

As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.

Sponsorship Benefits:

  • Company name and logo on Zone booth signage
  • Premium floor, table, or cabinet space at the front of the Zone to showcase a new product
  • Promotion of the Zone in IBS related outlets: Official Show Guide, BuildersShow.com, IBS Mobile App, etc.
  • IBStv product spotlight, which is broadcast at the convention center and online after the Show. Here is an example!

Sponsorship Options

New Product Zone Sponsorship


New Product Zone Co-Sponsorship



If you're a current IBS exhibitor with a new product, learn more and apply for a space at the NPZ!

  • Featured listing in the New Products section in the IBS online exhibitor directory
  • Promotion of the Zone in the Official IBS Show Guide
  • Online promotion of your participation on buildersshow.com, social media, and more!

Definition of a New Product:

For the purposes of this program, a New Product is defined as one that:

...is manufactured or exclusively distributed by a company exhibiting at this year’s IBS


...was introduced to the marketplace and is commercially available between March 1, 2023 and February 27, 2024.

*Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.*

Space Options

Floor (5' x 5' open space meant for larger products)


Table (24" x 36" open space meant for medium size products)


Cabinet (19.25” x 11" enclosed space meant for smaller products)


Space options are subject to availability.

One (1) space is included in a Sponsorship or Co-Sponsorship package. Pricing applies to non-sponsoring participants.

Interested In A Sponsorship Opportunity? Contact Us!

Lynn Margiotta
VP, Sponsorship & Advertising Sales
Custom Packages for IBS and Production Builders Executive Club
Exhibiting Companies: Key Accounts
P: (202) 266-8685
M: (202) 253-7143
[email protected]

Cheryl Lewis
Manager, Business Development
Craft Techniques Zone, Construction Performance Zone, Remodeling Central, Design Central, Best in American Living Awards
Exhibiting Companies: #, A-C
P: (202) 266-8208
[email protected]

Robin Habberley
Director, Business Development
Sales Central, Multifamily Central, The Nationals Awards
Exhibiting Companies: D-F
P: (202) 266-8051
M: (202) 615-3909
[email protected]

Kim Friedman
Manager, Business Development
Professional Women in Building
Exhibiting Companies: G-O
P: (202) 266-8059
M: (317) 340-4702
[email protected]

Michael Sutton
Manager, Business Development
Video Production Needs, Custom Building Central, 55+ Central
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]

Brian Rosenthal
Senior Manager, Sponsorship Operations
New Product Zone and Sponsorship Operations
P: (202) 266-8188
[email protected]

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