Digital Content Creator

Bring your audience to the NAHB International Builders’ Show^® (IBS), the premier event for the home building and residential construction industry.

Whether you want to attend IBS and create content for your own audience or explore opportunities to collaborate directly with IBS, there are two ways to get involved.

Attend IBS with Digital Content Creator Credentials

Want to attend IBS and cover the show for your audience?

Qualified social media content creators, bloggers and podcasters in the home building industry can apply for IBS Digital Content Creator registration credentials.

Digital Content Creator credentials are designed for creators attending IBS to independently experience and share the show with their audiences. Applying for credentials is separate from applying to partner with IBS.

Registration opens Tuesday, September 1, 2026. The last day to register as a Content Creator is Friday, January 22, 2027 at 12:00 PM ET. There will be no onsite registration.

Who Qualifies?

Content creators in the home building industry who meet the following criteria are invited to apply:

Following: 5,000+ followers/subscribers on preferred social channel
Audience: Engaged housing/home building industry professionals
Content: Quality content created for the housing industry and its affiliates

All Digital Content Creator registration requests are reviewed for eligibility. Applicants may be asked to provide supplemental information before approval. Once your registration request has been approved, you will receive final confirmation.

Digital Content Creator Credential Details

There is a badge limit of two people per social media account. Each person who plans to attend needs to register individually. Any additional person registered with your account must be operating in a business capacity on behalf of the account and be an active part of the content creation team.
NAHB reserves the right to deny any applicant if sufficient credentials are not provided.
Personal social media accounts, accounts tied to a product or service provider, and those that do not meet the above criteria will not be considered.
No solicitation will be permitted under this registration type.
Misconduct or misrepresentation of position may result in loss of credentials and jeopardize future attendance.

Partner with IBS

Interested in working directly with IBS to create content?

The Builders’ Show partners with creative and influential content creators who can help bring the show, its experiences and the latest innovations in home building to new and engaged audiences.

Creators interested in collaborating with IBS can submit the IBS Content Creator Collaboration form to be considered for potential partnership opportunities.

Opportunities may include:

Event coverage
Product reviews
Sponsored content
Other content collaborations based on IBS marketing needs and creator fit

Creators are evaluated based on their audience, reach, content quality, relevance to the home building industry and potential fit with IBS.

Apply to Partner with IBS

Want to Attend AND Partner with IBS?

The Digital Content Creator credential registration process and the IBS Content Creator partnership process are separate.

If you want to attend and cover IBS as a creator, apply for Digital Content Creator credentials.

If you want to work directly with IBS/NAHB on a potential collaboration, submit the IBS Content Creator Collaboration form.

Interested in both? Complete both processes.