As President and Owner of Group Two, THE ad agency for home builders, Mollie Elkman is the authority on marketing for the home building industry. She specializes in understanding the consumer experience and creating successful, traffic-driving advertising programs for builders from coast to coast. Mollie is an international speaker on all subjects relating to marketing for the building industry, with audiences ranging from small team training sessions to large conferences, including National Association of Home Builders, the International Builders Show, regional Home Builder Association conferences, the Pacific Coast Builders Conference, and NAHB 20 Clubs. Mollie's commitment to understanding consumer science and what motivates home buyers to action is widely known in the industry, solidifying her as the thought-leader on marketing new homes. Mollie was recently named the marketing expert for Professional Builder magazine. Her new column, Ask Mollie, provides advice from leading industry experts on a variety of important topics.
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