Selling to Diverse Buyer Groups: It's More Than Speaking the Same Language

What It's About

Many families and individuals share the common goal of having a place to call their own, owning a home. The thought process to get there differs based on our familial status and cultural background. Better understanding how to approach people from varying cultures during the new home sales process is critical. Industry experts representing the Asian, Latino and Muslim communities share their perspectives on the cultural nuances sales agents and real estate professionals should be aware of when buyers from diverse backgrounds shop online or walk through their sales center doors.

How to Attend

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

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