Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Mapping the Buyer's Journey: 19 Touch Points to Establish Trust & Influence The Sale

Wednesday, February 26 | 12:30 - 1:30 PM
LVCC - West 304

Get Access

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
  • Details
  • Tags
  • View Section:

    What It's About

    Most builders focus on attracting active shoppers nearing the end of their buying journey. Revolutionize your engagement strategy with a proactive lead nurturing approach. Discover the benefits of engaging prospects earlier in the buying journey and how nurturing leads through 19 key touchpoints helps to build rapport, establish trust and influence the sale. With actionable strategies, essential tools, content strategies and implementation techniques, learn how to create a lead nurturing program that builds relationships with potential buyers and sets you apart in a competitive market.

    What You’ll Learn

    • Explore strategies and tools for getting in front of home buyers earlier at crucial stages of their buying process.
    • Learn how to create compelling lead-nurturing content tailored to your ideal buyers that builds rapport and establishes trust.
    • Discover 19 touchpoints during the buying journey to influence buyers toward buying new.
    • Develop and implement your lead nurturing program to maintain a steady pipeline of prospects to help your company scale and grow.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Jeff Schneider
    Velocity23

    Details

    Registration Type
    Expo+Education Pass
    Track
    Sales & Marketing
    Format
    Building Knowledge Session
    Level of Content
    Advanced
    Who Should Attend
    Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
    © 2025 National Association of Home Builders of the United States. All rights reserved.
    NAHB logo

    IBS logo

    Select Your Language