Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Enhancing the Multifamily Customer Journey Through AI-Driven Decision Making

Wednesday, February 26 | 2:15 - 3:15 PM
LVCC - West 226

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  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
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    What It's About

    In today’s competitive multifamily housing market, delivering an exceptional customer journey is essential to stand out and drive investor success. This session will explore how artificial intelligence is transforming the way builders and marketers make data-driven decisions that elevate customer satisfaction with the product built and the lifestyle created. From personalized leasing experiences to predictive analytics for marketing strategies, you'll learn how AI can optimize every touchpoint in the journey. We'll dive into AI-powered tools and strategies that can help you meet the evolving expectations of renters, develop new concepts for everything from floor plans to amenity programs, foster brand loyalty and more.

    What You’ll Learn

    • Learn how AI can be used to personalize leasing experiences and improve conversion rates.
    • Identify best practices for utilizing predictive analytics for more targeted and effective marketing campaigns.
    • Discover AI tools and strategies for developing innovative floor plans and amenity programs.
    • Understand ways to enhance customer engagement and build long-term brand loyalty through AI.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Kate Good
    Hunington Properties, Inc
    Picture of Jamie Gorski
    Gorski Consulting Group

    Details

    Registration Type
    Expo+Education Pass
    Track
    Multifamily Housing
    Format
    Building Knowledge Session
    Level of Content
    Advanced

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
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