Introductory Selling Strategies, Techniques, and Tips
Sunday, February 23 | 2:00 - 5:00 PM
Encore Hotel - Brahms 3


What It's About
In the competitive and ever-evolving world of real estate and construction, mastering the art of selling is essential for success. The Selling Strategies, Techniques and Tips course will help you gain the foundational knowledge and practical skills needed to excel at sales in the building and development industry.
Throughout this course, you will learn effective sales strategies tailored specifically for builders and developers. We will explore key techniques that help you understand your buyers’ wants, build strong relationships and close transactions with confidence.
Additionally, we will provide you with valuable tips and insights to enhance your sales approach and achieve your business goals.
Whether you are new to sales or looking to refine your existing skills, this course will provide you with the tools and knowledge to thrive in the competitive market.
Join us on this journey to becoming a proficient and successful sales professional in the building and development sector.
By completing this course, participants will be able to:
- Apply techniques and tips to sell homes, homesites, products and services
- Discover and regulate opportunities to overcome objections
- Explore the art of negotiation and how to maintain parity among prospective buyers and buyers
- Develop essential selling techniques in order of importance: “sell” yourself, your company and finally, your goods and services
- Demonstrate how to present your communities, homesites and homes with unique marketing and selling propositions
- Examine techniques to provide the best customer service to your prospective buyers, from meeting and greeting through closing and beyond
Instructor
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How to Register
Attendees must register separately for pre-show courses, which require an additional fee. If you are attending IBS, pre-show courses can be added during the IBS registration process. If you are not attending IBS, you can register online in advance for a pre-show course only. Registration for pre-show courses will close in advance of the show. See NAHB education courses for more information. Limited onsite registration may be available on a first-come, first-serve basis.