tst ink, llc ENCINITAS, California
Teri embraces a "how might we" curiosity about the little things that matter most to people and collaborates with developers, builders and entrepreneurs to turn these observations into places and experiences that make the world a better place. She spent 10 years as CMO for Newland, and was the architect of the Newland brand, and its application in more than 40 communities in 14 states, where she also led new community start-up, opening 11 new communities in 4 years. Previously, her brand design agency in Canada handled all of Intrawest Corporation’s vacation ownership resort launches in 3 countries. Her work has been featured in USA Today, Forbes, and many other industry publications. She was named “one of the most influential women in homebuilding" by BUILDER Magazine and was inducted into the William S. Marvin Hall of Fame for Design Excellence in 2015. Teri writes regularly for the National Association of Home Builders’ Best in American Living and is a frequent speaker on consumer insights and brand experience design. She spearheaded the America At Home Study at the start of the COVID-19 pandemic to understand changes in consumer behavior, and home and product preferences as a result of the pandemic, which may have lasting impacts on home and community design. Teri serves as Co-chair of the Global Wellness Institute’s Wellness Communities & Real Estate Initiative, and Assistant Chair of Urban Land Institute's Residential Neighborhood Development Council.
America At Home: How Consumer Insight Became a Flexible Home for the Future
Tuesday, February 8 | 3:45 - 4:45 PM EST
Deliver the Goldilocks Experience: Right-sizing & Design Strategies to Make Homes Feel “Just Right”
Wednesday, February 9 | 3:45 - 4:45 PM EST