tst ink llc Encinitas, California
Teri embraces a “how might we” curiosity about the little things that matter most to people, and draws insights from those things to create communities and brand experiences that activate places and connect people. She has brought life to some of the most valuable and recognized communities and brands in resort and residential development. For a decade she was the Chief Marketing Officer for Newland and was the architect of the brand in 40 communities in 14 states, and led community visioning and start-up. Previously, her brand design agency handled all of Intrawest Corporation’s vacation ownership resort launches in three countries. Today she works with some of the most innovative community developers, homebuilders, and entrepreneurs to identify deep customer insights and create places people connect with and brand experiences that matter. Teri is Co-chair of the Global Wellness Institute’s Wellness Communities & Real Estate Initiative, and Assistant Chair of the Urban Land Institute's Residential Neighborhood Development Council. Her work has been featured in USA Today, Washington Post, Forbes, CNN Business, Fox Business and numerous building and development industry publications, and she is a frequent speaker at national real estate and design events. She spearheaded the America at Home Study at the start of the COVID-19 pandemic to understand changes in consumer behavior which may have lasting impacts on home and community design and resulted in the design and construction of a concept home awarded the Gold Nugget Grand Award for Most Flexible Floorplan. She has a Masters (Honors) in Integrated Marketing Communications from Northwestern University, and a B.A. in Communications and Sociology from Simon Fraser University.
Where you can find Teri Slavik-Tsuyuki during IBS:
Punch List: 30 Innovations in the Built Environment - Connecting People, Product & Place