Exhibitor Webinar Series

Exhibitor Webinar 1: Design to Attract

Recorded on October 19 | Log in to the Exhibitor Portal to watch the replay.

Does your booth have the "attractor factor"? You don't need to have the biggest booth to become a magnet for attendees. Too many exhibitors start by simply putting objects together to create a display, which doesn't necessarily result in a successful exhibit. Instead, determine how all elements of your plan will tie together, then use design elements to accomplish your strategic goals.

Led by exhibit marketing expert Marlys Arnold, you'll discover the secrets of a well-designed booth. Whether you're an exhibiting novice or long-time veteran, you'll gain tips for exhibit design to improve your results. You'll walk away with practical applications and tools you can use immediately to raise your level of success on the show floor.

Exhibitor Webinar 2: Creative Promotions - Maximize Your Impact

December 14 | 2:00 PM ET (11:00 AM PT)

Just because you built a great booth doesn't mean the crowds will automatically come. And don't assume that it's the show organizer's job to bring in all the traffic. Promotions can take many forms and don't have to cost a fortune – they just need to be effective at creating buzz.

In this session, exhibit marketing expert Marlys Arnold will share tips to stand out on the show floor by using tools including:

Pre-show promotions
Sponsorships
Media Relations
In-booth attractions
Social media & other online tools

Combine these promotional efforts with a well-designed booth and a well-trained booth staff, and you'll be creating a memorable image for your company!

FREE for IBS exhibitors.

(NOTE: Even if you registered for our previous webinar, you'll need to do so again because each one is a separate event in the webinar system.)

Save the Date

Exhibitor Webinar 3: Power Up Your Booth Staff | January 11 | 2:00 PM ET (11:00 AM PT)

Information coming soon.