FEB 9-11, 2021

Your Prospect's Brain on Marketing: Messages That Stick, Those That Don’t & Those That Get the Sale

Wednesday, January 22 | 3:30 - 4:30 PM

LOCATION: LVCC - South 221

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: 55+ Housing Builders & Developers, Single Family - All, Sales & Marketing Professionals

TRACK: Sales & Marketing

Over 90% of homebuyers use the internet as their first step in a new home search. But with only a few seconds to capture their attention, what inspires action? What does their brain embrace and what does it discard? At that moment when they first access your website, it's a game of brand power, emotional impact, implicit value-insights and skillful communication of uniqueness. Miss any one of those and you will be eliminated. In this advanced session, gain insight into your prospect’s thinking by learning the three secrets to successful messaging. Today's marketing is about attract, capture and nurture, and your prospect's brain is the determining factor in all three. Learn what to do to be heard and considered unique, and see examples of what messages and images will be rewarded with the sale.

  • Determine the implicit values your prospects brain views as essential that you need to convey instantly.
  • Learn what triggers a prospect's immediate mental rejection and subsequent elimination of your company.
  • Learn how to demonstrate your true difference and uniqueness.
  • Learn who's listening, who isn't and why.

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language

SEARCH Powered by Murphy Door