LOCATION: LVCC - South 221
REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Building Knowledge Session
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: 55+ Housing Builders & Developers, Single Family - All, Sales & Marketing Professionals
TRACK: Sales & Marketing
Over 90% of homebuyers use the internet as their first step in a new home search. But with only a few seconds to capture their attention, what inspires action? What does their brain embrace and what does it discard? At that moment when they first access your website, it's a game of brand power, emotional impact, implicit value-insights and skillful communication of uniqueness. Miss any one of those and you will be eliminated. In this advanced session, gain insight into your prospect’s thinking by learning the three secrets to successful messaging. Today's marketing is about attract, capture and nurture, and your prospect's brain is the determining factor in all three. Learn what to do to be heard and considered unique, and see examples of what messages and images will be rewarded with the sale.
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)