International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Overcoming Sales Objections Like a Rockstar

Thursday, January 23 | 10:15 - 11:15 AM

Location: LVCC - South 220

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

Speaker Handouts and Other Documents

What It's About:

Are objections the end of the sale? Never! For an expert salesperson, they are just the beginning. In this session, learn the steps to overcoming objections by connecting with a customer’s mission. Gain practical, step-by-step techniques for changing one's mindset about what objections mean and how to handle them both logically and compassionately with buyers. By truly understanding the mission of your customers, you’ll be able to better connect with their needs, solve their problems and find the best home for them—and never worry about getting an objection again.

What You'll Learn:

  • Understand a customers true purpose when they share their objections.
  • Apply tactics for changing your mindset about objections.
  • Determine the difference between Deal Killers and Deal Pausers.
  • Learn step-by-step strategies to overcome the objection every time.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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