FEB 8-10, 2022

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Understanding What’s Working & What’s Not with Your Paid Digital Media

SESSION TYPE: Tech Bytes Session More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, 55+ Housing Builders and Developers, Sales & Marketing Professionals

TRACK: Sales & Marketing

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Did you know that users who click both social and search ads are twice as likely to convert to leads than users who click just one? In this Tech Bytes session, you’ll explore Facebook and Google ad conversation best practices and discover how to use insights from your Google Ad campaigns to improve your Facebook performance and vice versa. Get behind-the-scenes insights from over 150 home builder Facebook and Google Ad accounts to demonstrate how you can increase qualified leads, optimize messaging and correctly monitor success by applying a collaborative multi-channel ad strategy. Say goodbye to link clicks and hello to conversions.

  • Gain a competitive edge and increase leads by eliminating wasted ad spend; understand key metrics, and leverage the latest opportunities on Facebook and Google.
  • Obtain actionable tips for Google and Facebook analytics that you can use immediately to scale what's working, fix what's not and optimize your ads for conversions.
  • Leverage data from one channel to enhance the other at every stage of the buyer funnel.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.50 CE hour(s), NKBA - 0.050 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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