FEB 9-11, 2021

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Education + Expo Pass

Understanding What’s Working & What’s Not with Your Paid Digital Media

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, 55+ Housing Builders and Developers, Sales & Marketing Professionals

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

Did you know that users who click both social and search ads are twice as likely to convert to leads than users who click just one? In this Tech Bytes session, you’ll explore Facebook and Google ad conversation best practices and discover how to use insights from your Google Ad campaigns to improve your Facebook performance and vice versa. Get behind-the-scenes insights from over 150 home builder Facebook and Google Ad accounts to demonstrate how you can increase qualified leads, optimize messaging and correctly monitor success by applying a collaborative multi-channel ad strategy. Say goodbye to link clicks and hello to conversions.

  • Gain a competitive edge and increase leads by eliminating wasted ad spend; understand key metrics, and leverage the latest opportunities on Facebook and Google.
  • Obtain actionable tips for Google and Facebook analytics that you can use immediately to scale what's working, fix what's not and optimize your ads for conversions.
  • Leverage data from one channel to enhance the other at every stage of the buyer funnel.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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