SESSION TYPE: Tech Bytes Session
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Single Family Builders - All Types, 55+ Housing Builders and Developers, Sales & Marketing Professionals
TRACK: Sales & Marketing
Did you know that users who click both social and search ads are twice as likely to convert to leads than users who click just one? In this Tech Bytes session, you’ll explore Facebook and Google ad conversation best practices and discover how to use insights from your Google Ad campaigns to improve your Facebook performance and vice versa. Get behind-the-scenes insights from over 150 home builder Facebook and Google Ad accounts to demonstrate how you can increase qualified leads, optimize messaging and correctly monitor success by applying a collaborative multi-channel ad strategy. Say goodbye to link clicks and hello to conversions.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 0.50 CE hour(s), NKBA - 0.050 CEU(s)