REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Tech Bytes Session
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, Multifamily Builders & Developers
TRACK: Sales & Marketing
Getting a website visitor to raise their hand and express interest in your solutions is the number one goal for most marketers. Builders have relied on standard forms and email leads for years, but the landscape has changed. During this Tech Bytes session, look at what truly inspires action on a website. What will turn those site visitors into leads and then into sales? Explore the changes in calls to action (CTAs), the tools you should be using, what messaging shoppers are looking for, optimal CTA placement and which strategies are proven to work.
Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.