FEB 9-11, 2021

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Education + Expo Pass

Getting Shoppers To Raise Their Virtual Hand: New & Effective Calls To Action

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, Multifamily Builders & Developers

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

Getting a website visitor to raise their hand and express interest in your solutions is the number one goal for most marketers. Builders have relied on standard forms and email leads for years, but the landscape has changed. During this Tech Bytes session, look at what truly inspires action on a website. What will turn those site visitors into leads and then into sales? Explore the changes in calls to action (CTAs), the tools you should be using, what messaging shoppers are looking for, optimal CTA placement and which strategies are proven to work.

  • Learn what calls to action are most effective in today's business climate.
  • Understand how to track and measure these CTAs in Google Analytics and beyond.
  • Learn how your online sales counselors should be responding to these different actions.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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