SESSION TYPE: Tech Bytes Session
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, Multifamily Builders & Developers
TRACK: Sales & Marketing
Getting a website visitor to raise their hand and express interest in your solutions is the number one goal for most marketers. Builders have relied on standard forms and email leads for years, but the landscape has changed. During this Tech Bytes session, look at what truly inspires action on a website. What will turn those site visitors into leads and then into sales? Explore the changes in calls to action (CTAs), the tools you should be using, what messaging shoppers are looking for, optimal CTA placement and which strategies are proven to work.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 0.50 CE hour(s), NKBA - 0.050 CEU(s)