FEB 9-11, 2021

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Education + Expo Pass

Great CEX Through Technology

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - Custom, Single Family Builders - Production

TRACK: Sales & Marketing

Register Today

Education + Expo Pass

Great Customer Experience (CEX) has changed dramatically, and with it, so has the role of today's marketing leaders and executives. They must now learn how to embrace and cultivate Marketing Technology (Martech) more than ever. Learning to leverage these technologies isn't just about driving leads and creating efficiency (although those are amazing outcomes). You must now think bigger and work toward a consistent and delightful customer experience. This advanced session will explore how best to manage everything from CRM to BIM, digital asset management, content generation tools, content hubs and more, so you can successful lead your marketing team and ultimately create great CEX.

  • Learn how the marketing executives role has shifted, and identify the new expectations.
  • Learn what technologies should be in your Martech stack and what role does each play in delivering great CEX.
  • Discover how technology and CEX go hand-in-hand to create memorable, results-driven experiences.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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