FEB 8-10, 2022

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Great CEX Through Technology

Tuesday, February 9 | 6:00 - 6:45 PM EST

SESSION TYPE: Building Knowledge session: Semi-Live More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - Custom, Single Family Builders - Production

TRACK: Sales & Marketing

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Great Customer Experience (CEX) has changed dramatically, and with it, so has the role of today's marketing leaders and executives. They must now learn how to embrace and cultivate Marketing Technology (Martech) more than ever. Learning to leverage these technologies isn't just about driving leads and creating efficiency (although those are amazing outcomes). You must now think bigger and work toward a consistent and delightful customer experience. This advanced session will explore how best to manage everything from CRM to BIM, digital asset management, content generation tools, content hubs and more, so you can successful lead your marketing team and ultimately create great CEX.

  • Learn how the marketing executives role has shifted, and identify the new expectations.
  • Learn what technologies should be in your Martech stack and what role does each play in delivering great CEX.
  • Discover how technology and CEX go hand-in-hand to create memorable, results-driven experiences.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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