SESSION TYPE: Building Knowledge session: Semi-Live
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - Custom, Single Family Builders - Production
TRACK: Sales & Marketing
Great Customer Experience (CEX) has changed dramatically, and with it, so has the role of today's marketing leaders and executives. They must now learn how to embrace and cultivate Marketing Technology (Martech) more than ever. Learning to leverage these technologies isn't just about driving leads and creating efficiency (although those are amazing outcomes). You must now think bigger and work toward a consistent and delightful customer experience. This advanced session will explore how best to manage everything from CRM to BIM, digital asset management, content generation tools, content hubs and more, so you can successful lead your marketing team and ultimately create great CEX.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)