SESSION TYPE: Building Knowledge Session: On-Demand
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals
TRACK: Sales & Marketing
This last year turned everything we know about sales on its head. Traditional methods of selling homes were no longer an option, and builder sales teams needed to tap into technology to remain visible, relevant and make the sale. While virtual methods worked for the short-term, moving forward, tech tools alone aren’t going to be enough. You need to understand the people-ology of technology to create a truly authentic and trustworthy connection with potential customers—and ultimately make the sale. In this session, explore how to create meaningful relationships virtually, discover the tech tools that are working well and learn ways builders are navigating the virtual waters successfully to create a new wave of enhanced customer experiences.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)