Humanizing the Virtual World: The (Un)Conventional Approach to Creating Relationships

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals

TRACK: Sales & Marketing

SPEAKERS Kerry Mulcrone, MIRM, CMP, CSP, Kerry & Co., Hudson, Wisconsin Laura Hanson, n/a, New Tradition Homes, Vancouver, Washington Cori Masters, Beacon Homes, Meridian, Idaho

This last year turned everything we know about sales on its head. Traditional methods of selling homes were no longer an option, and builder sales teams needed to tap into technology to remain visible, relevant and make the sale. While virtual methods worked for the short-term, moving forward, tech tools alone aren’t going to be enough. You need to understand the people-ology of technology to create a truly authentic and trustworthy connection with potential customers—and ultimately make the sale. In this session, explore how to create meaningful relationships virtually, discover the tech tools that are working well and learn ways builders are navigating the virtual waters successfully to create a new wave of enhanced customer experiences.

Explore the people-ology behind technology and learn how you can use virtual methods to forge a deeper, more meaningful customer experience while staying true to your brand.
Understand the all-encompassing ROI of technology to help you connect at a deeper, more relatable level with your customers and sales team.
Learn which tech tools are successfully being used to navigate this new virtual world and hear practical examples of whats workingand whats not.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

Humanizing the Virtual World: The (Un)Conventional Approach to Creating Relationships

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