FEB 8-10, 2022

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Humanizing the Virtual World: The (Un)Conventional Approach to Creating Relationships

SESSION TYPE: Building Knowledge Session: On-Demand More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals

TRACK: Sales & Marketing

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This last year turned everything we know about sales on its head. Traditional methods of selling homes were no longer an option, and builder sales teams needed to tap into technology to remain visible, relevant and make the sale. While virtual methods worked for the short-term, moving forward, tech tools alone aren’t going to be enough. You need to understand the people-ology of technology to create a truly authentic and trustworthy connection with potential customers—and ultimately make the sale. In this session, explore how to create meaningful relationships virtually, discover the tech tools that are working well and learn ways builders are navigating the virtual waters successfully to create a new wave of enhanced customer experiences.

  • Explore the people-ology behind technology and learn how you can use virtual methods to forge a deeper, more meaningful customer experience while staying true to your brand.
  • Understand the all-encompassing ROI of technology to help you connect at a deeper, more relatable level with your customers and sales team.
  • Learn which tech tools are successfully being used to navigate this new virtual world and hear practical examples of whats workingand whats not.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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