REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Building Knowledge Session
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Single Family Builders - All Types, Sales & Marketing Professionals
TRACK: Sales & Marketing
This last year turned everything we know about sales on its head. Traditional methods of selling homes were no longer an option, and builder sales teams needed to tap into technology to remain visible, relevant and make the sale. While virtual methods worked for the short-term, moving forward, tech tools alone aren’t going to be enough. You need to understand the people-ology of technology to create a truly authentic and trustworthy connection with potential customers—and ultimately make the sale. In this session, explore how to create meaningful relationships virtually, discover the tech tools that are working well and learn ways builders are navigating the virtual waters successfully to create a new wave of enhanced customer experiences.
Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.