FEB 9-11, 2021

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Education + Expo Pass

Website Tools & Tactics for Virtual Selling

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, Single Family Builders - Custom

TRACK: Sales & Marketing

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Education + Expo Pass

The unprecedented events of 2020 disrupted the status quo of the home building industry, and forced builders to take a huge leap into the future: selling homes completely online, sometimes without ever meeting a prospect in-person or in a model home. Sales and marketing teams need to make the necessary website and internal process updates to ensure that they’re poised to sell virtually, starting immediately and indefinitely into the future. In this session, explore website updates that builders should be making, discover tools—virtual appointment scheduling, home reservations, video sales calls via “FaceTime Now” or “Skype Now” buttons, and more—that sales team can use, and hear from one builder about how their team transitioned to virtual selling.

  • Learn the best ways to optimize your website in order to sell virtually.
  • Examine available tools that will help you show and sell a home without meeting a prospect in-person.
  • Hear how one builder successfully transitioned to virtual selling.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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