SESSION TYPE: Building Knowledge session: Semi-Live
VIRTUAL FORMAT: On-Demand
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, Single Family Builders - Custom
TRACK: Sales & Marketing
The unprecedented events of 2020 disrupted the status quo of the home building industry, and forced builders to take a huge leap into the future: selling homes completely online, sometimes without ever meeting a prospect in-person or in a model home. Sales and marketing teams need to make the necessary website and internal process updates to ensure that they’re poised to sell virtually, starting immediately and indefinitely into the future. In this session, explore website updates that builders should be making, discover tools—virtual appointment scheduling, home reservations, video sales calls via “FaceTime Now” or “Skype Now” buttons, and more—that sales team can use, and hear from one builder about how their team transitioned to virtual selling.
Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.
NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)